2014 Ford Escape Se on 2040-cars

Auto blog

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

2018 Ford Expedition vs other big SUVs: How it compares on paper

With our Alex Kierstein rightly impressed in his first-drive review of the new 2018 Ford Expedition, we decided to dig a little deeper into the numbers, and we came up with the spreadsheet below to highlight how the new 2018 Expedition compares on paper to its main full-size SUV competitors: the 2018 Chevy Tahoe and Suburban (and therefore the 2018 GMC Yukon), 2018 Toyota Sequoia and 2018 Nissan Armada. We also threw in the new, even bigger 2018 Chevrolet Traverse since, as you'll see, its massive dimensions should put it on the radar for anyone who needs loads of passenger and cargo space but doesn't care as much about towing. A few notes about the chart above. First, the 6.2-liter V8 that's included with the new-for-2018 Tahoe RST trim level is the standard engine on the GMC Yukon Denali. You can apply most of the Tahoe's numbers to the entire Yukon and Yukon XL lineup. Second, though we highlighted categories where the Traverse led, we also highlighted the runner-up full-size SUV, since this was ultimately about that segment. Traverse numbers are broadly applicable to the new Buick Enclave. Related Video: Chevrolet Ford GMC Nissan Toyota SUV Comparison consumer ford expedition gmc yukon chevy traverse toyota sequoia nissan armada chevrolet tahoe ford expedition max

Submit your questions for Autoblog Podcast #310 LIVE!

We record Autoblog Podcast #310 tonight, and you can drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #310
Buick GN and GNX will return