2012 Ford Escape Limited on 2040-cars

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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

2015 Ford Mustang fuel economy ratings leaked

Thinking about buying a new Mustang, but want to know what kind of fuel economy it'll get? Well we have our first indication as the pony-car enthusiasts over at Mustang6G.com have gotten a hold of the Monroney window stickers for a few of the new 2015 Mustang models.
Although the V8 model is not among them, we can now see how the EPA has rated those models with a half dozen pistons or less. The Mustang EcoBoost with the turbo four and a manual transmission has been rated at 22 miles per gallon in the city and 31 on the highway. The V6 manual gets 17 city and 28 highway, while the V6 automatic squeezes out a bit more in the city at 19 mpg but carries the same 28 highway rating.
By way of comparison, the latest Chevy Camaro with the V6 and a stick shift gets the same 17/28 EPA rating as a similarly equipped new 'Stang, and the V6 automatic Camaro gets 18/27 (slightly behind the Ford, but if you opt for the Camaro 2LS with its V6, automatic and 2.92 rear axle ratio, you'll be looking at 19 and 30).

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.