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Ford of India in hot water for Figo celebrity bondage ads
Fri, 22 Mar 2013Apparently sensibilities in India, at least in the case of some Ford marketing partners, are downright lascivious at times. Case in point are a new series of print ads, presumably touting the vast cargo capacity of the Ford Figo hatchback, that involve more than a whiff of T&A, S&M and other sexy abbreviations.
In all seriousness, the advertising campaign is taking some major heat in the Indian press for being outrageously sexist. All three images - which seem to be produced by a graphic artist with some Heavy Metal work in his/her portfolio - show bound and gagged people stuffed into the Figo's boot. With a tagline reads, "Leave Your Worries Behind." one version features a peace-sign throwing Silvio Berlusconi holding hostage three buxom and barely clad women, all wearing ball gags with hands and feet bound. Charming. Another version shows Paris Hilton similarly kidnapping a trio of Kardashians, while a third (tame in terms of the clothing at least), has Michael Schumacher toting Sebastian Vettel, Fernando Alonso, and Lewis Hamilton.
Clearly in bad taste, at least, the Indian source also questions the timing of these risqué Ford ads, as the follow by days new anti-rape legislation passed by the Indian Parliament. Ford has responded in a statement, that it and its advertising partner (JWT India) "deeply regret" the ads, and claim that they "never should have happened."
Ford Tourneo ready for duty in Connect, Courier and Custom flavors [w/videos]
Wed, 06 Mar 2013Ford was relatively quiet at the Geneva Motor Show, but it did take the opportunity to roll out its new family of Tourneo vans: the Courier, Connect, Grand Connect and Custom. As the passenger version of the Transit cargo vans, the new range of Tourneo models vary from the B-segment Courier up to the fullsize Custom. The Connect and Grand Connect are based on the redesigned 2014 Ford Transit Connect.
With an overall length just three inches longer than the Fiesta hatchback, the Tourneo Courier seats four to five passengers, and it offers a choice of three engines: the 1.0-liter EcoBoost or two small diesels. Like the 2014 Transit Connect was saw in Paris last year, the Tourneo Connect comes in a five-seat configuration while the Grand Connect can seat seven. Finally, the Tourneo Custom seats up to nine passengers, and it is available in two lengths up to 210 inches long putting it just six inches shorter than a standard-length E-Series van and about a foot longer than the Explorer.
Check out our live image galleries, and be sure to scroll down below for the press release and to watch some videos.
Ford builds two-millionth EcoBoost engine
Tue, 17 Sep 2013Ford's EcoBoost engine lineup is only four years old, but it is growing into an important and popular global engine. As proof of its popularity, Ford just produced its 2 millionth EcoBoost engine - a 2.0-liter inline four-cylinder - which rolled off the assembly line in Louisville, Kentucky under the hood of an Escape.
Ford now offers five EcoBoost engines around the world ranging from the 1.0-liter inline-three to the twin-turbo 3.5-liter V6, and the automaker is expanding production of two of its engine lines to keep up with demand. Earlier this year, Ford announced that the 2.0-liter EcoBoost would be built in Cleveland, Ohio starting in 2014 and, more recently, Ford said that it will be doubling production of the 1.0-liter EcoBoost in Germany. That turbo-three will also be produced in China at a new Ford engine plant in Chongqing.
Scroll down for Ford's full press release on this EcoBoost production milestone, including a breakdown of where all the engines were made.