2006 Ford Escape Xlt on 2040-cars

Auto blog

What an Atlas-based Ford F-150 might look like

Just ahead of January's Detroit Auto Show, surprising rumors pegged Ford as revealing some sort of F-150 concept, perhaps as a hurried effort to deflate some of the buzz building around General Motors' new Chevrolet Silverado and GMC Sierra twins, which were also making their auto show debut. Those rumblings turned out to be true, as Ford rolled into the Motor City with its Atlas concept (inset, right), touting the truck's bold styling as a precursor to the next-generation F-Series.
The show truck featured all kinds of clever details, including active wheel shutters and a front air dam that raised and lowered to improve aerodynamics while preserving off-road ability. It also had a genuinely snarly face. And it's that pugnacious snout that may well be on its way to production. The good folks at TopSpeed have worked up the plausible-looking artist's rendering above by cross-referencing the Atlas concept with what little has been revealed from recent spy shots. The look is toned-down pretty dramatically from the concept truck, but its Atlas roots are clear, with a massive three-bar grille and bracket-shaped headlamps hiding a next-generation EcoBoost engine. In the rendering, the show truck's deeply contoured hood and roofline have been ditched and larger, more traditional side mirrors have been fitted - all likely concessions in the move to production sheetmetal.
While Ford has yet to officially announce when it will unveil the 2015 F-150, all signs point to next year's Detroit Auto Show - one year after the Atlas shrugged off GM's new pickups.

Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

Help make Lego Icon Bronco a reality [UPDATE]

The Lego Ideas process is a pretty neat concept. The website allows anyone to propose a future kit, and if the project gathers 10,000 supporters within a certain amount of time, then the company investigates building it. The creator even gets a cut of the sales. We saw the operation at work last year with a very cool looking Corvette kit that hasn't hit the next stage quite yet. Now, another creator going by the username Legohero1966 has a fantastic looking replica of the Icon 4X4 Bronco hoping for support. The maker nails the boxy, brawny look of the Icon take on the classic Ford Bronco, and the Lego kit even gets the color pretty close. The miniature SUV also features a visible suspension, a removable top and, according to the description, a reel for the winch is hidden in the bumper. Underneath the body, this model even does a pretty good job of replicating the powertrain. As is expected by these kits, the hood, doors and hatch all open; on this one the spare tire carrier even moves out of the way, too. As of this writing, the Icon Bronco kit only has a little over 400 supporters, and that's a long way from the goal. If you like what you see, give the proposal a closer look on Lego Ideas. UPDATE: The original creator of the Icon Bronco kit, Paul Kim, has advised Autoblog that this Lego Ideas proposal was created without his consent, and he has reported the problem there. You can view more pictures of the Bronco and more of Kim's work, here. Featured Gallery Lego Icon 4X4 Bronco Proposal Design/Style Toys/Games Ford SUV Off-Road Vehicles Performance Classics Lego Ford Bronco icon icon 4x4 icon bronco lego ideas