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Ford files trademark application for 'Model E'

In early December, Ford filed an application with the US Patent and Trademark Office for the name "Model E." Historically, Ford never produced a Model E, and while automakers are known to file for trademarks they never use, some have wondered if the application might be used for a concept car.
Based on other recent events, though, it could be a legal move. In 2000 Ford sued an online start-up called Model E over the similarity of that name to Ford's industry-shaping Model T, but the judge dismissed the case citing lack of proper grounds. In August 2013, Tesla applied for trademark registration for Model E, and at the time, Ford said it would review the application. Tesla actually made two applications for Model E, one for automobiles and structural parts therefore, the other for "providing maintenance and repair services for automobiles," and there are plenty of theories about what the name could be applied to.
The Published for Opposition date for Tesla's applications is December 31, 2013, after which anyone who thinks they'd be harmed by Tesla being granted the trademark gets 30 days to register their issues. This is just speculation, but Ford's application - which was filed for automobiles only - might be about protecting what it sees as unwelcome encroachment on the name Model T, protection it wasn't able to enforce before when the stakes were only online and much smaller.

Lincoln recycling tree fibers into new MKX armrest

Want to hug a tree, or at least a really small part of one. Then set your arm down on one of those armrests in the 2014 Lincoln MKX crossover. The US automaker is working with Weyerhaeuser and Johnson Controls on a tree-based, cellulose-reinforced polypropylene material used in the component that connects the armrest to the floor console, Wards Auto says. With properties similar to plastic, the tree-based material replaces fiberglass and is about six percent lighter. No big deal for now, but if the material starts getting used for things like battery trays and interior storage covers, that loss in weight may eventually start adding up enough to boost fuel economy a bit, providing a green double bonus. Lincoln parent Ford, which isn't saying how much more (or less?) it costs to use the new material, established its Biomaterials and Plastics Research team in 2001. In 2007, the company began using soy-based foam in car seats used for models such as the Lincoln Navigator and Ford Mustang and has since broadened biomaterials use to components like floormats and cupholder inserts. Ford also used recycled plastic bottles from the 2012 North America International Auto Show for seats in the Focus Electric.

Ford Australia reveals updated Territory, Falcon via Twitter

Ford may have tied together much of its global lineup under the One Ford campaign, but one market where it still offers unique products is Australia. That will soon draw to a close as well, but before it does, the Blue Oval's Aussie operations are rolling out refreshed versions of its two unique products. For the moment, Ford isn't revealing much in the way of powertrain details, but it has shown off a couple of snaps of the revised products on its in-market Twitter feed.
First up is the new Territory. The SUV is neither based on a front-drive crossover platform nor on a truck frame, but shares its rear-drive underpinnings with the Falcon, taking it a step beyond the Falcon wagon alongside which it sits in Ford's Aussie range. Like the outgoing third-generation SZ Territory, the facelifted version is dominated by a narrow grille and larger front air dam, but further punctuates its big-chinned look with more rugged lower cladding and other metallic inserts that bring its look up to date.
And there's the Falcon, which Ford revealed in XR8 trim just last week and is now presenting in G6E spec. If the XR8 is the performance model, the G6E is the luxury version, swapping in more refined trim like a chrome-slat grille (instead of a black honeycomb), chrome foglamp surrounds, less-aggressive multi-spoke wheels (instead of five-spokes) and a flatter hood (instead of a power bulge). Otherwise, it looks essentially the same as the one we saw last week, its facelift bringing it more in line with the smaller, front-drive Mondeo (which we know here as the Fusion) and other members of the Ford family.