03 Ford Escape-100k-4wd-xlt Appearance Pkg-custom Radio-leather Seating on 2040-cars

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2015 Ford Focus sedan shows its fresh face in New York

That handsome fellow you see above is the 2015 Ford Focus sedan. We liked the looks of the 2014 Focus, and the updates for 2015 only improve things to our eyes, with the adoption of the Aston Martin-inspired grille that has been permeating Ford's lineup these last few years. Sweeping, slightly bulbous headlamps join a revised, more demure lower grille opening to round out the styling updates up front. The rest of the car's look is just slightly massaged, including new taillamp clusters that look much like they did last year.
New for 2015 is the availability of Ford's 1.0-liter three-cylinder EcoBoost engine, mated exclusively to a six-speed manual transmission. There's also a new SE Sport Package that adds more aggressive suspension tuning, paddle shifters (when equipped with Ford's six-speed dual-clutch automatic) and a few body kit bits and pieces. Rounding out the mechanical changes are an updated electronic steering rack that promises better feel, suspension tweaks to make the ride more comfortable and some software updates designed to make the dual-clutch gearbox better behave itself.
In addition, inside there are a few interior upgrades, as well as some added comfort and safety tech that includes available blind-spot detection and lane-keeping assist, along with other more incremental changes that all add up to a better vehicle. We suggest you check out the official press release below for all the details, but not before scrolling through our image gallery of live shots above.

New car market raining on convertibles' parade

Whether fitted with soft or hard folding lids, today's droptops are better than ever for year-round motoring. Advancements in power top mechanisms, sealing, aerodynamics, structural rigidity, rollover safety and creature comforts like heated and cooled seats mean that modern convertibles are more versatile and better to drive than ever before. Yet the segment's sales took a dive during the recession and haven't come back, Automotive News reports.
Part of that is because automakers are looking at today's more sensible buyers and simply not developing as many new models, and that lack of fresh iron is curbing sales. AN cites R.L. Polk data which notes that only about one percent of new vehicles registered in the US last year had tops that folded. Back in 2009, it was 1.4 percent, and it was 2 percent in 2006. All-in, some 151,636 convertibles were registered in 2012. That's more units more than were registered in each of the past three years, but the market has also grown as the economy has picked up speed, and as a percentage of new vehicles purchased, convertible sales are lagging.
Thus far in 2013, the Ford Mustang is America's top-selling convertible, with 6,421 units registered through the end of April, followed by its rival, the Chevrolet Camaro, at 4,751 units. The Volkswagen Beetle isn't far behind, with 4,305, but from that point, it's a steep drop off to the fourth-place Mercedes-Benz SL-Class and its 2,380 sales.

Chevy Silverado frame twist test a marketing victory versus Ford

The pickup market is so competitive that all three major American makers are constantly trying to find a way to prove their product is the best. The new 2015 Ford F-150 is grabbing headlines at the moment by winning awards and posting segment best numbers. But in a new video, Chevrolet is taking aim squarely at the 2015 F-250 Super Duty in a battle of heavy-duty truck supremacy against the 2015 Chevy Silverado 2500HD... well, in a single metric anyway.
The big numbers from pickups often come down to payload, towing rating and fuel economy, but for this test, Chevy and Howie Long are challenging the torsional rigidity of the trucks' frames, specifically which one flexes less. Long plays the everyman here having the Chevy engineer explain what's going on in the tests. Unsurprisingly for a video on Chevy's official YouTube page, the 2500HD wins out by a good margin. The company also reports that similar results as shown here have been certified in third-party testing.
Check out the video to see the full test. While this might seem like a marketing win for Chevy, Ford isn't immune to it, either. In 2009, the Blue Oval uploaded a similar video comparing the flex under 225 pounds of weight from the bare frames of the F-150, Chevy Silverado, Dodge Ram (as it was still called at the time) and the Toyota Tundra. The results fell in the Blue Oval's favor, as you can see here.