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2016 Ford Explorer configurator reveals $30,700* base price, Platinum starts at $52,600*

The a la carte menu for the 2016 Ford Explorer is ready for your... umm... exploring. The first page of the refreshed model's configurator reveals the lineup, including the new Platinum trim, and price increases for three of the carryover models. The base Explorer doesn't change by one red cent: it can still be had for $30,700. The XLT needs $33,400 (a $400 price bump), the Limited goes for $41,300 (a not insignificant $2,900 price increase), and the Sport requires $43,300 (a $200 increase). That new Platinum model goes where no Explorer MSRP has gone before, beginning at $52,600 (*all prices are subject to an $895 destination charge). However, since Ford has put almost everything in it, you can't jack the price up too much further unless you lose your mind in the accessories catalog. You can quickly head that way lower down the order, though. The Limited's price jump appears to be due to the voice-activated navigation system, which comes standard; it was formerly part of a $2,600 option package. The Limited goes up by just $995 when specced with the new 2.3-liter EcoBoost, which raises the power over the 2.0-liter EcoBoost it replaces to 270 horsepower and 300 pound-feet of torque, but doesn't incur any fuel economy penalty. All-wheel drive tacks on another $2,000, safety features like active park assist and lane departure warning come as part of $3,000 Equipment Group A, and you'll still have another three pages of options to get through. On the other hand, if you just want to get your family bundle into an Explorer without spending a bundle, the base model doesn't offer any packages and only has one option over $200. Let the research begin.

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Reflecting on the Ford GT on its 10-year anniversary

Ten years ago, during the bright-eyed enthusiasm of the early 2000s and before the collective automotive industry did its best Titanic impression, we had the Ford GT. An everyman's supercar like there'd never been (remember, this was before 638-horsepower Corvettes were a thing), the GT arrived with a supercharged, 5.4-liter V8 that produced 550 horsepower and graced this retro-styled rocket with an easy, sub-four-second sprint to 60 miles per hour.
Equal to the GT's performance were its looks. Inspired by the GT40 racers that dominated Le Mans and bested Ferrari in the 1960s, the sleek, low, almost-reptilian look of the GT was the absolute pinnacle of the retro styling that so defined the early 2000s.
Crank and Piston put together a video celebrating the ten-year-old GT, arguing that Ford is a bit too busy with the next-gen Mustang, which turns 50 next week, to do it themselves. In the short clip, there is gratuitous engine noise and supercharger whine, not to mention scenes of the white-on-red GT prowling the deserts and streets of Dubai. It's a bit short, but very nicely shot. Scroll down, have a look and be sure to turn up those speakers before getting started.