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How new car shortages may impact your buying experience

If you want further proof that the auto industry is bouncing back, look no further than the empty lots and forecourts of your local dealership. According to a story by The Wall Street Journal, continued high demand for mainstream cars is overtaxing automakers' ability to produce enough models. Several dealers interviewed for the story are reporting two-week supplies as opposed to the typical two-month allocations.
With sales expected to hit 1.4 million units when August numbers arrive shortly and incentive spending down to its lowest amount since January, these limited supplies are pushing prices even higher. For example, according to the WSJ, the average price of a Ford Fusion is up past $26,000. Unfortunately, it's difficult for manufacturers to increase production quickly. If it invests in its facilities, as many manufacturers have done, it risks wasting cash if growth suddenly slows. At the same time, the momentum gained over the past several years could be short lived if vehicle supplies continue to dwindle. "Manufacturers are in a precarious situation," notes Karl Brauer, a senior director at Kelley Blue Book.
Low interest rates and a wealth of desirable features are also allowing customers to purchase more expensive vehicles while justifying their higher overall price tags, a situation that is compounding supply shortages. Even now, during the annual end-of-summer clearance season, deals on new vehicles are remarkably difficult to come by. According to the report, the Toyota Corolla is in a self-inflicted state of shortage, as Toyota clears out inventory in anticipation of the new 2014 generation arriving in dealers. Ford's supplies should rebound as Fusion production comes on line at its Flat Rock, Michigan factory. The Chevrolet Impala, Honda Odyssey, Civic, and Accord and Subaru Forester are also facing shortages.

Ford files trademark application for 'Model E'

In early December, Ford filed an application with the US Patent and Trademark Office for the name "Model E." Historically, Ford never produced a Model E, and while automakers are known to file for trademarks they never use, some have wondered if the application might be used for a concept car.
Based on other recent events, though, it could be a legal move. In 2000 Ford sued an online start-up called Model E over the similarity of that name to Ford's industry-shaping Model T, but the judge dismissed the case citing lack of proper grounds. In August 2013, Tesla applied for trademark registration for Model E, and at the time, Ford said it would review the application. Tesla actually made two applications for Model E, one for automobiles and structural parts therefore, the other for "providing maintenance and repair services for automobiles," and there are plenty of theories about what the name could be applied to.
The Published for Opposition date for Tesla's applications is December 31, 2013, after which anyone who thinks they'd be harmed by Tesla being granted the trademark gets 30 days to register their issues. This is just speculation, but Ford's application - which was filed for automobiles only - might be about protecting what it sees as unwelcome encroachment on the name Model T, protection it wasn't able to enforce before when the stakes were only online and much smaller.

Ford confirms 1.5-liter EcoBoost four-cylinder engine for 2014 Fusion

Earlier this week, reports were swirling 'round the internet about the 2014 Ford Fusion getting a new 1.5-liter three-cylinder EcoBoost engine. That was... half correct. Ford today confirmed that the 2014 Fusion is, in fact, getting a new 1.5-liter EcoBoost mill, but it has four cylinders, not three.
The new 1.5-liter engine will be the fifth EcoBoost powerplant from Ford Motor Company. Initially to be built at the automaker's Craiova, Romania plant, it will also be offered in the Fusion's twin, the Mondeo, in other markets. This engine will debut at the Shanghai Motor Show next month, and the 1.5-liter is of particular importance in the Chinese market - there is significant tax relief in the People's Republic for vehicles powered by engines with a capacity of 1.5 liters or less.
At a media briefing Thursday, Ford declined to divulge exact power or fuel economy numbers, though Joe Bakaj, vice president of powertrain engineering, told Autoblog that power output should be similar to that of the current 1.6-liter inline-four, and that overall efficiency will be "better than the 1.6." Our earlier report stated that the 1.5-liter four will produce 177 horsepower and 177 pound-feet of torque - losses of 1 hp and 7 lb-ft versus the 1.6-liter engine. Ford states that the 1.5-liter four will feature many of the same technologies used on the company's 1.0-liter EcoBoost inline-three, including an integrated exhaust manifold that recaptures much of the engine's heat.