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New Ford dedicated hybrid due in 2018, will it fare better than C-Max?

Everyone likes to go after the champ. When it comes to fuel economy, that means taking on the Prius, which is something that automakers not named Toyota have been trying to do for years. Just because no one has been able to beat the Prius for fuel economy numbers isn't stopping them from trying. Hyundai was just caught with a potential Prius-fighter and now we have news that Ford is joining the party. Well, is going to join again. The last time Ford said it was going to challenge the Prius, it didn't go quite as planned. The C-Max hybrid was heavily hyped as a Prius-beater and was originally rated at 47 miles per gallon. Of course, it later needed to be recalculated to just 40 mpg and sales tanked. So, it's back to the Blue Oval drawing board, according to Automotive News, which is reporting that Ford is readying a brand new gas-electric hybrid due in 2018 as a 2019 model year vehicle. A plug-in version is in the works, too, and the car will reportedly share a platform with the upcoming next-gen Focus and Escape models. About those C-Max sales. They have not been stellar for the C-Max hybrid, which started strong but suffered when the reality of the lower fuel economy was realized. So far in 2014 (through the end of July), Ford has sold 11,685 gas-electric models and another 4,759 plug-in Energi versions. The trend for the standard C-Max is downward (from 20,125 during the same time frame in 2013) and upward for the plug-in version (2,915 in the first seven months of 2013).

We compare 2021 Ford Bronco and Bronco Sport specifications to their ritzy Land Rover competiton

The 2021 Bronco and Bronco Sport are the spearheads for Ford's new 4x4 sub-brand, with the former taking the fight directly to the Jeep Wrangler and the latter providing Ford with a more rugged alternative to the Escape. We've already looked at how the new Bronco and Bronco Sport compare to their mainstream competition, but we'd like to see how the Bronco stacks up to another hotly anticipated returning nameplate: the Land Rover Defender.  Not to leave its little sibling in the cold, I decided to browse Land Rover's lineup and see what might be a suitable counterpoint to the Bronco Sport. For better or worse, I found an almost-perfect fit in the Range Rover Evoque. So, how do these new American 4x4s compare to the Old Country's more-expensive alternatives? Let's dig in, starting with the big boys.  As you might expect from the Bronco's robust credentials, it holds its own here against the more-expensive Brit. The Defender's higher price point brings along a good bit of power advantage with both engines, but that's to be expected. The Defender also has that trick adjustable-height suspension that the Bronco lacks, giving it an edge in practicality, and it can also tow quite a bit more.  On the flip side, there are quite a few advantages to going with the Ford, including a greater number of choices in terms of powertrain. The available manual transmission on four-cylinder Broncos is a nice bonus, for instance, as is the option of getting either the base 2.3-liter or the optional 2.7-liter engine with either wheelbase. The Defender is a bit more restrictive in this regard offering only the inline-six on the short-wheelbase model. As an added bonus, the Bronco is a convertible. That may not necessarily be a "plus" for all shoppers, but it's certainly an added bit of versatility (and potential appeal) the Defender lacks. And of course, the Bronco can be had for as little as $30,000, whereas the Land Rover starts at $50,000. Now, on to the less-rugged siblings. The specs here are actually a little tighter in most respects, but the powertrain story is almost identical. The Evoque checks in where the Bronco Sport tops out, and the Range Rover gets an optional high-output variant of the 2.0-liter turbocharged four.

William Clay Ford Sr. dead at 88

William Clay Ford, retired vice chairman of Ford Motor Company and the last surviving grandchild of company founder Henry Ford, died this morning after a bout with pneumonia. He was 88.
Ford spent 57 years with his grandfather's company, joining the board of directors in 1948 before graduating from college. Ford also held a position as chairman of the design committee, as well as the chairman of the executive committee and vice chairman of the Board of Directors during his tenure with the company. In a 2013 Detroit Free Press story, retired CFO Allan Gilmour said Ford had an eye for design, and was once able to pick out when a fiberglass model of a Ford Contour was asymmetrical, off by an inch on one side. He retired and assumed the position of director emeritus in 2005.
"My father was a great business leader and humanitarian who dedicated his life to the company and the community," said Bill Ford, Jr., Ford's current executive chairman. "He also was a wonderful family man, a loving husband, father, grandfather and great-grandfather. He will be greatly missed by everyone who knew him, yet he will continue to inspire us all."