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Ford says utility vehicles are key to global growth

While most of us believe that small, fuel efficient cars are the key to global expansion for US automakers, Jim Farley, Ford's vice president of Global Marketing, thinks otherwise. Last week, we attended an exclusive sneak preview of the Ford Edge Concept in advance of the Los Angeles Auto Show, and Farley told us that it's actually utility vehicles that will help the Blue Oval gain market share overseas. "There is no other segment in our industry that is growing like utilities," he said. "We expect over the next five years this full family of [utility] vehicles to really drive our growth as a company."
And Farley has the numbers to back it up, too. Ford projects overall automotive sales to grow 23 percent from 2012 to 2017, but the company's utility vehicles are expected to boom by an impressive 41 percent during that same period. Much of that growth will be in China, where Ford estimates its utility sales will explode. "The biggest opportunity for us globally for utilities is in China," Farley said. "China utility growth is expected to more than double from where it is today to 2017, which isn't that far away." Most astounding is that Ford projects its own utility sales in China will eventually increase by more than 2,000 percent when smaller crossovers, such as the EcoSport and Kuga (sold as the Escape in North America), and the Edge and Explorer, are factored in.
Ford's VP also expects utilities to lead the way in the struggling European market. "With all the difficulties of the European market, there is one segment that has actually expanded in volume over the last several years even though the market is way down, and that's utilities," Farley told us. Ford estimates that their utility sales will grow 65 percent in Europe from 2012-2017. "The utility segment is projected to grow we think about thirty percent between now and 2017 in Europe, and we think we are going to grow twice that rate as a brand," Farley continued.

Ford predicts it will finish 2013 as top-selling US brand

Ford is ready to call the ball on its 2013 sales totals, predicting a first-place finish for units sold in the US for a single brand. The company anticipates selling more than 2.4 million vehicles when all vehicle sales over the last 12 months have been tallied, repeating the victory it trumpeted over Toyota last year.
According to Ford's accounting, it sold 329,677 more vehicles than did Toyota in 2012. This year, the Blue Oval expects that margin to grow; through the end of November, Ford says it has outsold Toyota by 396,041 units.
Retail sales of Ford products are projected to exceed 1.7 million units for 2013 (the best retail result in 6 years for the company), with passenger cars accounting for 600k of that total. The redesigned Fusion is expected to crest the 290k mark, and the Fiesta is said to be ready to hit a model-record of 70k-plus. Meanwhile, utility vehicles and trucks are still paying a lot of bills in Dearborn, with the new Escape racking up an expected 300k sales and F-Series trucks chugging along at 688,810 units sold thru November.

Ford cuts F-150 fuel use through CNG-capable fleet sales, EcoBoost

The possibility of $1-a-gallon fuel would make a lot of US governmental entities sit up and take notice. The state of Oklahoma and the city of Dallas are making that happen. Those two entities are buying up a bunch of Ford F-150 pickups retrofitted to run on compressed natural gas (CNG), all in the name of cost savings and emissions reduction. Oklahoma is buying 256 of the F-150s, while Dallas is buying another 65. The trucks, which cost between $6,000 and $9,500 to retrofit (on top of the original price), can run on either CNG or liquefied petroleum gas (LPG). And while that's a substantial hit, conversion costs are typically paid back in three years thanks to lower refueling costs. CNG prices are as low as $1.07 a gallon in parts of Oklahoma. How much lower? The national average price for CNG is about a buck and a half less than the $3.67 average per-gallon cost of gasoline. And CNG prices are as low as $1.07 a gallon in parts of Oklahoma, where CNG is plentiful. CNG also cuts tailpipe greenhouse gas emissions by about 20 percent compared with gasoline, while the retrofitted trucks can go as far as 450 miles from their CNG tanks in addition to the 300-mile range from their conventional tanks. That's useful in a bit state like Texas. This week, the US Energy Department trumpeted a $5.9-billion loan program that Ford accessed to upgrade its factories for production of its EcoBoost engines, noting that Ford has sold a half-million F-150 trucks with EcoBoost engines. Those trucks have collectively cut fuel use by almost 57 million gallons of gas during the past three-plus years. Check out Ford's press release on the F-150 purchases below and the Energy Department's statement about its loan program here. OKLAHOMA, DALLAS ORDER 300-PLUS CNG-CAPABLE FORD F-150 PICKUPS AS DEMAND GROWS FOR ALTERNATIVE FUEL OPTION The state of Oklahoma and its agencies to buy 256 Ford F-150 trucks prepped to run on compressed natural gas; Dallas orders 65 for its fleet 2014 F-150 available with gaseous-fuel prep option on 3.7-liter V6 engine; can run on CNG or liquefied petroleum gas (also called propane autogas) By summer, Ford will offer eight vehicles that can run on clean-burning, affordable CNG; the company is on track to sell more than 15,000 such vehicles in 2014 The state of Oklahoma, its agencies and the city of Dallas have ordered a total of 321 Ford F-150 pickups that can run on compressed natural gas.