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Ford jumps back in the water with marinized 6.2L V8

Nameplates like the Mercury Mariner and Lincoln Navigator aside, Ford hasn't offered a marine engine in over two decades. But through a new partnership with one of the biggest names in the business, the Dearborn-based automaker is dipping its proverbial toes back in the water.
Announced yesterday at the SEMA Show in Las Vegas, the new partnership between Ford Component Sales and Indmar Marine Engines will see the 6.2-liter V8 from the F-150 SVT Raptor and F-Series Super Duty marinized for use in boats.
The largest privately owned inboard gasoline marine engine manufacturer in the world, Indmar has been in the business for 43 years, and figures the Ford V8 will be just what watersport enthusiasts are looking for to tow waterskiers and wakeboarders to their hearts' content.

2014 Ford F-150 Tremor adds some sport to shake things up

Like most quakes, the 2014 Ford F-150 Tremor caught us by surprise. We weren't expecting Ford to offer up another version of its best-seller so soon before the truck's full redesign, but that's exactly what the company is doing.
While Ford calls the Tremor a "performance truck," the new pickup doesn't play on the same level as the SVT Raptor does on dirt, or even the long-gone SVT Lightning did on pavement. Think of it as a parts bin sport truck that probably does a better job looking the part than acting it. The Tremor utilizes the same twin-turbo, 3.5-liter EcoBoost V6 available across the F-150 lineup, producing 365 horsepower and 420 pound-feet of torque, but matches it with a 4.10 rear axle - the shortest final drive ratio you can get in an F-150 - for the strongest possible acceleration.
The Tremor does do a decent job looking the part. Available only in short-wheelbase, regular cab configuration with your choice of two- or four-wheel drive, it struts around wearing the F-150's FX Appearance Package, flat black accents, 20-inch black wheels, HID headlights and a special exterior graphics package. The Tremor is the only regular cab F-150 with a flow-through center console, which means it also gets a floor-mounted shifter and bucket seats that are covered in black leather with red piping. Some brushed metal accents and steering wheel with red stitching round out the interior upgrades.

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).