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Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

Time to catch up with Jay Leno's Garage, including his Lamborghini Espada restoration

If you're already jealous of the time, effort and money that Jay Leno can devote to his massive car collection, prepare to get a little greener with envy with this latest video from Jay Leno's Garage. Instead of the usual format of discussing a model for about ten minutes and then taking it out for a test drive, this week Leno gives viewers on a tour of over a dozen projects concurrently happening in his stable. The breadth of the vehicles shown and the things being done to them run the entire span of the automotive hobby. At the same time, Jay's shop is working on just a simple restoration of his 1969 Lamborghini Espada (pictured), and at the other side of the building, the team is rebuilding a wood-bodied 1914 Detroit Electric from scratch. He eventually plans to slot a more modern electric drivetrain into it. If bikes are more your interest, there's a freshly completed Brough Superior just waiting for a ride, and if American models are your thing, a Ford Bronco is getting a Coyote V8 installed into it. You have some very specific tastes if you can't watch this clip and start wishing at least one of these vehicles could be in your own garage. Other than the personal projects his mechanics are working on in the shop, Jay gets to have them all, plus plenty more.

Want a V8 on the cheap? Buy a work truck

In case you didn't notice, V8 cars have gotten pretty expensive. If you want a modern muscle car like the Dodge Challenger R/T, Ford Mustang GT, or Chevy Camaro SS, you'll need between $34,000 and $38,000 for a stripped out example of one. The cheapest of those is the Challenger, and the priciest is the Camaro. These are also the cheapest V8 cars the companies offer. But if you absolutely have to have a V8 for less, there is an option, work trucks. As it turns out, all of the Big Three offer their most basic work trucks with V8s. And because they're so basic, they're pretty affordable, especially when sticking with the standard two-wheel drive. A Ram 1500 Tradesman with a V8 can be had for as little as $29,840, which is a little more than $4,000 less than a Challenger R/T. For a bit more at $30,275, you can have a Chevy Silverado W/T, almost $8,000 less than a Camaro SS. The most expensive is the V8 Ford F-150 starts at a starting price of $30,670, which is a bit over $5,000 less than the Mustang. Of course you'll be in an ultra bare bones vehicle with few comforts, and the price will go up if you add stuff, but we're bargain hunting here, and sacrifices are sometimes necessary. Besides, what you lose in comfort, you gain in loads of cargo space and towing (try to look at the bright side). Also, as a side note, all three trucks are available with optional electronic locking rear differentials. At the discounted price of these trucks, you still get a heaping helping of power. The most potent of the trio is the Ram 1500 Tradesman with 395 horsepower and 410 pound-feet of torque generated by a 5.7-liter V8. Compared with the Challenger R/T, the Ram is up by 20 horsepower and they're tied for torque. The value proposition is even more stark between the two vehicles when looking at the price per horsepower. Each pony in the Ram costs $75.54, while the Challenger charges you $90.91. The Challenger is also more expensive per horsepower than its close competitors. The F-150's 5.0-liter V8 is just barely behind the Ram with 395 horsepower and 400 pound-feet of torque. That's still more power than the Challenger, and it matches the torque of the 2017 Mustang GT. On the down side, it still would be down 20 horsepower on that same 2017 Mustang, and it's behind by 60 horsepower and 20 pound-feet on the new 2018 Mustang GT. The F-150 also just edges out the Mustang in the dollar per horsepower measure.