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Amazon looking to bring Kindle to your next car?

Maybe so. The online retailer and digital media monolith recently announced the Amazon Cloud Player, an application for Ford Sync that allows users to stream media from their Amazon Cloud account directly to a Ford vehicle. This foray into automotive technology got the minds at Gigaom.com thinking about what could be next for Amazon. As Kevin Fitchard writes, the logical step is to make audio versions of your Kindle library selections available in your car. As he points out, Amazon has already laid the groundwork for such a move.
Amazon pulled the sheets back on Whispersync for Voice last year. The tech pairs ebooks with an Audible book for a small extra fee, allowing users to either read along with a narrator or switch between audio and text versions on command. Fitchard says it wouldn't be some great leap to apply the same principles to a car, where voice recognition software would allow users to pause or select chapters without ever taking their eyes off of the road.
It all sounds just fine to us, but Amazon hasn't said a thing about such a move. Still, we wouldn't be surprised to see the company come down this road in the near future just the same.

Ford files trademark for 'EcoBeast' moniker

Ford has done some performance stuff with its EcoBoost line of vehicles, most notably with its Focus and Fiesta ST, the new, turbocharged Mustang and the luke-warm Taurus SHO and F-150 Tremor, but it's kind of avoided going wholly bonkers. That could be set to change quite soon, judging by a trademark filing with Uncle Sam. Ford has registered the name EcoBeast with the United States Patent and Trademark Office, listing it as "automobiles and automobile engines," according to the team at Motorlix, which discovered the filing. As always, it bears mentioning that companies are constantly filing trademarks, even if a good or service never emerges with said name. We agree with Motorlix, though – it seems highly unlikely Ford is going to just let this name languish. What vehicle or engine will wear this new badge is the real question. We're leaning towards something F-150 related, based on our last round of spy photos of the new SVT Raptor, although it's impossible to say for certain what the Blue Oval has planned. Here's hoping we find out in just a few weeks when Ford brings basically all of its performance merchandise to the 2015 Detroit Auto Show. Until then, let us know what you think Ford is planning with the EcoBeast.

Ford 'working very hard' on F-150 hybrid

The lighter, aluminum-bodied 2015 Ford F-150 gets (at best) 26 miles per gallon. That's not bad for a truck that size – and we should always remember that improving gas guzzlers can make a big difference – but what if the popular truck came with a gas-electric hybrid powertrain? How efficient would that be? We heard Ford talking about such a vehicle last year, and now we learn that Ford is still "working very hard" to make a F-150 hybrid happen. You want details? Well, we all want details, but those will not be coming for quite some time. Last year, Ford's global product development chief, Raj Nair, said that the company was planning to have hybrid pickups and hybrid SUVs on sale by 2020. With fuel prices dropping, Nair is now saying that a hybrid F-150 makes more sense, financially, than a diesel, but Ford could make both options available, depending on customer demand. The diesel wouldn't require all that much work, Nair said, since "we've got diesels in the portfolio." To date, the only hybrid F-150s we've seen have been conversions, often PHEVs, like this example from HVET or this one from Quantum. Pickup trucks from other manufacturers haven't been greeted with huge sales numbers. General Motors stopped making its big two-mode hybrids and cancelled the next-gen program.