1974 Ford E-200 Econoline Club Wagon Chateau 123 Wb Passenger Van 90k Orig Miles on 2040-cars

Auto blog

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Muscle wins big at 2013 Amelia Island Concours as 1936 Duesenberg, 1968 Ford GT40 take top honors

The 18th-annual Amelia Island Concours d'Elegance took place this past weekend, and in one of the show's biggest years yet (bringing in more than 25,000 spectators and attracting more than 300 vehicles), two powerhouses ended up winning the judges' hearts. The top Concours d'Elegance award went to a 1936 Duesenberg SJN, while the Concours de Sport went to one of the celebrated marques, a 1968 Ford GT40.
Owned by Helen and Jack Nethercutt of Sylmar, CA, this flawless Duesy is described as "one of the most powerful open cars of the 1930s," and it displays design cues of the era like rolled fenders and a tapered rear end. The SJN's supercharged straight-eight allowed it to accelerate to 100 miles per hour in just 17 seconds - surely not a disappointing feat for its day.
On a much different level of performance and timelessness, this Gulf-livery GT40 from the Rocky Mountain Auto Collection is not outdone by the elegance of the big Duesenberg thanks to some well-documented racing history. This not only includes winning at LeMans in both 1968 and 1969 - Chassis No. 1075 also managed to win a total of six times in just 11 races.

Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...