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Ford files trademark application for 'Model E'

In early December, Ford filed an application with the US Patent and Trademark Office for the name "Model E." Historically, Ford never produced a Model E, and while automakers are known to file for trademarks they never use, some have wondered if the application might be used for a concept car.
Based on other recent events, though, it could be a legal move. In 2000 Ford sued an online start-up called Model E over the similarity of that name to Ford's industry-shaping Model T, but the judge dismissed the case citing lack of proper grounds. In August 2013, Tesla applied for trademark registration for Model E, and at the time, Ford said it would review the application. Tesla actually made two applications for Model E, one for automobiles and structural parts therefore, the other for "providing maintenance and repair services for automobiles," and there are plenty of theories about what the name could be applied to.
The Published for Opposition date for Tesla's applications is December 31, 2013, after which anyone who thinks they'd be harmed by Tesla being granted the trademark gets 30 days to register their issues. This is just speculation, but Ford's application - which was filed for automobiles only - might be about protecting what it sees as unwelcome encroachment on the name Model T, protection it wasn't able to enforce before when the stakes were only online and much smaller.

Ford recalls over 500,000 trucks and SUVs, including Explorer, F-150, and Lincoln Aviator

For the second time in a month, Ford is recalling the brand-new 2020 Explorer and 2020 Lincoln Aviator for minor safety issues. This recall, which also affects certain 2018-2020 Ford F-150s, 2019-2020 Ford F-Series Super Duty trucks, 2018-2019 Ford Explorers, and 2019-2020 Ford Expeditions, pertains to potentially faulty seat-back reclining mechanisms. In total, the recall touches 550,186 vehicles. A mechanical part meant for relaxation and comfort has the Ford Motor Company stressin'. Ford says potentially affected vehicles might be missing the "third pawl required for seat-back strength" in the reclining mechanisms on certain seats. Because of this, the seats might not properly keep a person in place during the event of a crash or otherwise.  In the F-150s, F-Series Super Duty trucks, 2018-2019 Explorers, and Expeditions, the recall affects vehicles with manual driver and/or front passenger seat-back recliners. On the 2020 Explorers and Lincoln Aviators, rear outboard seats with manual recliners are of concern. Of the more than 550,000 vehicles, 483,325 vehicles are in the United States, 58,712 are in Canada and 8,149 are in Mexico. Thus far, Ford is not aware of any injuries from the issues. Ford says it expects most vehicles will not need repair, but dealers will inspect the seat structures out of precaution. If fault is found, dealers will replace the seat structure altogether. For this recall, Ford's reference number is 19C07. Contact your dealer for more information. Featured Gallery 2020 Ford Explorer View 47 Photos Recalls Ford Lincoln Truck SUV

2015 Ford F-150 claims segment's best payload, towing ratings

While we are set to drive the new, 2015 Ford F-150 in the coming days, there's a big piece of news on the latest-generation of the Blue Oval's bread-and-butter pickup coming out of Dearborn, and it focuses on the truck's hauling and towing abilities.
The new F-150 will have a maximum payload of 3,300-pounds (V8 models), and, perhaps more importantly, a 12,200-pound tow rating (EcoBoost V6 models), which for the first time are compliant with the Society of Automotive Engineer's J2807 standards. Those best-in-class figures are significant feathers in Ford's cap as the Detroit Three continue duking it out for the title of top pickup.
"As founding members of the SAE trailer towing committee, we will meet SAE trailer towing standards," Ford's Aaron Miller told Autoblog.