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Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

2015 Ford Mustang EcoBoost loses big power on 87 octane

The 2015 Ford Mustang with the 2.3-liter EcoBoost four-cylinder is a pretty potent package on paper. With 310 horsepower and 320 pound-feet of torque, it boasts better performance numbers than the 3.7-liter V6, but with better fuel economy as an added benefit. However, if you're in the market for one of these boosted 'Stangs, you should probably keep in mind that it really prefers to gulp premium, 93-octane fuel. It can drink 87-octane swill in a pinch, but you're going to find significantly less power underfoot when pulling away. While it's not shocking that the ponies are dialed back with a lower grade of gasoline, an alleged page from a Ford training manual obtained by Mustang 6G purports to show just how much power is lost, though. According to this document, the 2.3-liter EcoBoost makes 275 horsepower and 300 pound-feet of torque when running on lower octane fuel. That's a substantial reduction of about 11.3 percent compared to when the engine drinks 93 octane. Interestingly, according to Mustang 6G, that finding was a bit better than expected, because a Ford engineer reportedly said power would be down about 13 percent without altering peak torque. In speaking with Autoblog, Paul Seredynski of Ford powertrain communications, objected to part of this document. While he couldn't confirm the specific losses listed for the Mustang EcoBoost, "torque remains unchanged" with lower octane gasoline, Seredynski said. He speculated this training manual page was "possibly from before the engine was certified" and therefore showed incorrect figures. Serendynski did confirm that the automaker recommends using 93 octane, and like all modern engines, the software adapts if it's lower. "Peak power would be reduced" by using a lesser grade, he confirmed. Featured Gallery 2015 Ford Mustang EcoBoost: First Ride View 20 Photos News Source: Mustang 6GImage Credit: Copyright 2015 AOL, Ford, Mustang 6G Ford Technology Convertible Coupe Performance ecoboost ford mustang ecoboost

Texas plumber shocked his old Ford F-250 is now in terrorists' hands [w/video]

Do you ever wonder what the a owner is doing with your vehicle after you trade it in? Mark Oberholtzer of Mark-1 Plumbing in Texas City, TX, has no need to imagine, but it's probably his worst nightmare. That's because an image of his old Ford F-250 is now on Twitter as a gun platform in the Syrian Civil War. While the image only appeared recently, Oberholtzer traded the truck in last November. Somehow since then the F-250 made its way from Texas to Syria. According to a report from television station WHOU, the dealer that took the trade said the pickup immediately went to auction. Unfortunately, along the whole route no one ever took Mark-1 Plumbing's name and phone number off the door. So when the image went up on Twitter, everyone knew whom the Ford previously belonged to. The plumbing company makes it abundantly clear that this whole bizarre situation is simply a coincidence, and it has absolutely no ties to the conflict in Syria. However, that isn't preventing people from phoning the business with angry calls and threats. Things are so bad that Oberholtzer keeps the phones unplugged for relief. Scroll down to watch a video of the guy's flabbergasted reaction to finding out what his F-250 is doing now. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.