A Big Comfortable Car With Great Mileage. This Car Is Trouble Free. on 2040-cars

Auto blog

Ford tops mid-year ranking of brands in the US

YouGov's mid-year Brand Index rankings of America's best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe's, to take the top spot.
Ford jumped from sixth overall in 2012 to first for 2013, but those that have been watching these rankings shouldn't be hugely surprised. Ford was rated the best perceived automotive manufacturer by the same organization last year. The Blue Oval's success on the overall brand rankings is made all the more impressive by the complete lack of other automakers on the list.
YouGov (that is, survey respondents) cited Ford's first quarter of 2013 business, which saw an increase in market share and the best earnings recorded in over 10 years. Successfully launching the Focus and Fusion (pictured) and keeping them fresh in the minds of consumers has also contributed to Ford's best overall score.

Ford 1.0L takes third-straight International Engine of the Year award

Ford's 1.0-liter EcoBoost is proving to be The Little Engine That Could, and it continues to acquit itself well, finding favor as one of the best powerplants in the world. To confirm it yet again, the tiny mill just won the International Engine of the Year award for the third year in a row, likewise also nabbing the title in the Sub 1.0-liter category.
Packing 123 horsepower and 148 pound-feet of torque with overboost (125 lb-ft normally), the tiny engine combines impressive power in a size small enough to be a carry-on item for a commercial flight. US buyers only got a taste of the award winner in the 2014 Fiesta, while the 1.0 EcoBoost has been available throughout the Ford lineup in Europe for a few years now. American sales have reportedly been strong, however, and next up in the US, the mill will find its way into the 2015 Focus.
The panel of 82 jury members from 34 countries also named the Mercedes-AMG 2.0-liter turbo found in the A45, CLA45 and GLA45 AMG models with 355 hp and 332 lb-ft as the best New Engine for 2014. The electric powertrain from Tesla won Green Engine prize, and the 4.5-liter V8 from the Ferrari 458 Italia took home the honor of top Performance Engine yet again. You can check out all the winners below, and scroll down further to read Ford's celebratory announcement of its award.

Weekly Recap: Marchionne's Manifesto again calls for industry consolidation

Sergio Marchionne isn't taking no for an answer. Despite public rebuffs from General Motors and Ford, the leader of Fiat Chrysler Automobiles continues to push for consolidation within the auto industry. His latest assertion came Wednesday when he said a combination of FCA with another automaker could net savings of $5 billion or more annually. No, this isn't about selling his company, he claimed, it's about cutting costs. Put simply, the auto industry wastes money, Marchionne said during FCA's earnings conference call. Companies invest billions to develop basic components that all cars use, but many consumers don't care how they work or recognize the differences. "About half of this is really relevant in terms of positioning the car in the marketplace," he said. "The other half, in our view, is stuff which is neither visible to the consumer nor is it relevant to the consumer." In 2014, top automakers spent more than $100 million on product development, FCA estimated. Marchionne said consolidation could save up to $1 billion on powertrains alone, noting that almost every automaker offers four- and six-cylinder engines. Not everyone has to make their own, he contended. "The consumer could not give a flying leap whose engines we are using because they are irrelevant to the buying decision." That's pretty provocative for enthusiasts, but less so for average consumers. Still, there are major differences in power and efficiency ratings, even among similar engines. Skeptics could argue consolidation would also weaken competition and reduce choices for car buyers. Marchionne stressed his presentation, curiously entitled Confessions of a Capital Junkie, wouldn't require closing factories or dealerships. It's not his final "big deal" as CEO, intent to sell FCA, or a way to elevate his company up the automotive food chain. He claims he wants to fundamentally change the industry and its habit for burning cash. "The horrible part about this, and the thing that I find most offensive, is that the capital consumption rate is duplicative," he said. "It doesn't deliver real value to the consumer and it is in its purest form, economic waste." Other News & Notes Ford Profits dip in first quarter Ford profits fell $65 million to $924 million in the first quarter, hampered by slight dips in revenue and sales.