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Ford expands air bag recall nationwide

Ford Motor Co. has agreed to government demands to expand a driver's side air bag inflator recall to the entire U.S. The move announced Thursday adds 447,000 Ford vehicles to the list of those recalled due to driver's inflators made by Japan's Takata Corp. The inflators can explode with too much force, spewing shrapnel into drivers and passengers. Ford's action puts pressure on BMW and Chrysler, the only two automakers that haven't agreed to national recalls. The National Highway Traffic Safety Administration made the demand of five automakers, saying the inflators are dangerous. Honda and Mazda already took their recalls national. Previously the recalls were limited to high-humidity states mainly along the Gulf Coast. The Ford national recall covers certain 2005 to 2008 Mustangs and 2005 and 2006 GT sports cars. The company also announced it would recall the same cars in Canada, Mexico and a few other countries. Thursday's announcement brings to just over 502,000 the number of Ford vehicles under recall for Takata driver's side air bags. The company said it knows of one accident and injury from the problems, in a 2007 Mustang in North Carolina. Dealers will replace the inflators at no cost to customers. Last month, NHTSA demanded that Takata and the five automakers recall driver's inflators across the nation.Takata and Chrysler have refused and could face legal action. BMW says it's still evaluating the demand. Takata hired the New York public relations firm Sard Verbinnen & Co. and took out full-page advertisements Thursday in newspapers including The New York Times, The Wall Street Journal and three German publications. The ads, featuring a letter from Chairman and CEO Shigehisa Takata, said the company will work with NHTSA and automakers to expand the recalls by increasing production capacity for replacement air bags. The company said it's exploring whether other companies' air bags can be used in replacement kits, and it's increasing testing to find the exact cause of the problems. "Takata will work in unison with automakers to advance our common goal of putting the safety of customers first," the letter said. But in documents filed with NHTSA, Takata refused to do a national recall, saying it's not supported by testing data. The company also said NHTSA didn't have the authority to order a parts supplier to do a recall, and that only automakers can conduct them.

Shelby Mustang stars with Ethan Hawke, Selena Gomez in Getaway movie

Car movies. We keep watching them, they keep making them. Despite Fast & Furious 6 still blowing up the box office (No. 1 in theaters for the second straight week) and production on Transformers 4 being well underway (check out the Bugatti Veyron and Corvette Stingray as new cast members), there's still room on the marquee for more car movies. Next one up is an Ethan Hawke joint called Getaway, which prominently co-stars a Ford Shelby GT500. The first trailer for Getaway, which opens in theaters on August 30, was released yesterday and can be watched below.
The movie's plot centers around Hawke's character, former race car driver Brent Magna, who must somehow use this car, what appears to be a generation-old Shelby GT500 Super Snake he "commandeered," to save his wife. The movie's third co-star is Selena Gomez, whose character we're told is the owner of said Shelby. A 20-year-old having a car like this seems a bit far-fetched - especially in Europe - and on paper, this plot looks like it cribs liberally from Charlie Sheen's 1994 The Chase. But all we've got to go on is a brief plot description and the trailer below, so we'll withhold judgment until the studio firmly has our ticket money in its grasp.
The Shelby GT500 is, of course, no stranger to acting. Before this jump to celluloid, the most fearsome of all Mustang models starred in the return of Knight Rider to television on NBC back in 2008. That gig didn't pan out for the car, the show lasting only one season and 17 episodes. In fact, with its casting in Getaway, the Shelby GT500 is one of the few actors who escaped that debacle with a future in show biz.

Ford idling Michigan Assembly Plant to trim Focus, C-Max supply

Ford will be putting the brakes on production at its Michigan Assembly Plant in Wayne, MI, idling production during the weeks of October 28 and December 16. Ford is citing the first drop in US sales in 27 months, a 4.2-percent dip in September, as the impetus for trimming their supplies, according to Automotive News.
Ford's deft management of its supplies has been part of its success over the years, and seeing supplies of Focus and C-Max, the two vehicles built at MAP, rise from 58 and 108 days, respectively, to 71 and 122 days over the span of a month was apparently all that was need to justify the trimming. As AN points out, the rule of thumb for many automakers is to maintain a 60-day supply of vehicles.
"Ford has been focused on keeping their pricing in check. Their operating margin is in double digits. Nobody else is there and they're obviously very proud of that," Alan Baum, an auto analyst with Baum & Associates told AN. Keeping the supply chain operating smoothly and not increasing supplies too much is crucial to that healthy profit margin. After all, a large supply lowers prices ,which, in turn, cuts profit. So while this news might not be great for employees at MAP, who now have an extra two weeks of vacation time, it's far from a sign of problems in Dearborn. Quite the opposite, actually.