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Ford tops mid-year ranking of brands in the US

YouGov's mid-year Brand Index rankings of America's best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe's, to take the top spot.
Ford jumped from sixth overall in 2012 to first for 2013, but those that have been watching these rankings shouldn't be hugely surprised. Ford was rated the best perceived automotive manufacturer by the same organization last year. The Blue Oval's success on the overall brand rankings is made all the more impressive by the complete lack of other automakers on the list.
YouGov (that is, survey respondents) cited Ford's first quarter of 2013 business, which saw an increase in market share and the best earnings recorded in over 10 years. Successfully launching the Focus and Fusion (pictured) and keeping them fresh in the minds of consumers has also contributed to Ford's best overall score.

2018 Ford Expedition vs other big SUVs: How it compares on paper

With our Alex Kierstein rightly impressed in his first-drive review of the new 2018 Ford Expedition, we decided to dig a little deeper into the numbers, and we came up with the spreadsheet below to highlight how the new 2018 Expedition compares on paper to its main full-size SUV competitors: the 2018 Chevy Tahoe and Suburban (and therefore the 2018 GMC Yukon), 2018 Toyota Sequoia and 2018 Nissan Armada. We also threw in the new, even bigger 2018 Chevrolet Traverse since, as you'll see, its massive dimensions should put it on the radar for anyone who needs loads of passenger and cargo space but doesn't care as much about towing. A few notes about the chart above. First, the 6.2-liter V8 that's included with the new-for-2018 Tahoe RST trim level is the standard engine on the GMC Yukon Denali. You can apply most of the Tahoe's numbers to the entire Yukon and Yukon XL lineup. Second, though we highlighted categories where the Traverse led, we also highlighted the runner-up full-size SUV, since this was ultimately about that segment. Traverse numbers are broadly applicable to the new Buick Enclave. Related Video: Chevrolet Ford GMC Nissan Toyota SUV Comparison consumer ford expedition gmc yukon chevy traverse toyota sequoia nissan armada chevrolet tahoe ford expedition max

Ford UK exec says EVs are a good way to lose a fortune

Stateside, Ford execs are quick to point out the automaker's expansion in the plug-in sector. And despite a minimal presence in the pure EV space, the Blue Oval has been promoting its plug-in vehicles as part of an overall effort to boost fleetwide fuel economy. Too bad the company's UK chief didn't get the memo. There's "no point in us getting behind [EVs] and losing a fortune" - Ford's Mark Ovenden Mark Ovenden, speaking rather frankly at the Geneva Motor Show recently, said he didn't have real high hopes for substantial electric-vehicle adoption and said the company's money was better spent on smaller gas- and diesel-powered engines, the UK's Daily Mail says. Ovenden said of EV development that there was "no point in us getting behind it and losing a fortune," adding that his goal was to have variants of Ford's EcoBoost engine in 40 percent of the company's vehicles. Ford has about a 15-percent market share in the UK. The UK doesn't appear to be as kind to the EV as the US. Nissan last year cut the price of its all-electric Leaf there last year by about $4,000, while the company rolled out a promotion for the Leaf late last year, including allowing Leaf drivers to borrow a gas- or diesel-powered Nissan for free for as long as two weeks a year during the first three years of Leaf ownership. In the US, Ford sold just 229 Ford Focus Electrics during the first two months of the year after moving 1,738 units in 2013.