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Ford pits The Stig against Gran Turismo 6 in Focus ST Goodwood run

Thu, 03 Jul 2014

The Goodwood Festival of Speed is one of the world great automotive gatherings. So, it was the perfect event for Ford to give the refreshed 2015 Focus ST its world debut in front of a loving public. It even surprised us with a new diesel-powered version, as well.
The Blue Oval really put its focus on making the ST a better driver for this refresh. It left its 2.0-liter turbocharged four-cylinder alone to still pump out a respectable 252 horsepower and 270 pound-feet of torque. The changes like a retuned front suspension, electric power steering and improved interior made the hot hatch an even better place to spend time behind the wheel.
To prove that the Focus ST is still as potent as ever, Ford set up a one-on-one race up the Goodwood Hill. But instead of putting the two cars side-by-side, former Stig from Top Gear UK, Ben Collins, piloted the real model up the course, and his rival drove the virtual version in Gran Turismo 6. The two hot hatches set off at the same time to see whether reality could beat the virtual world, and the finish was actually extremely close. Scroll down to watch the video and find out the winner of this battle at Goodwood.

Ex-GM VP LaNeve takes over Lincoln ad agency

Wed, 10 Apr 2013

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

Wed, 05 Feb 2014

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.