2014 Ford Commercial on 2040-cars

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Company veterans promoted to set a course for the future of Ford

Ford on Wednesday named two company veterans to lead its auto and mobility businesses as the No. 2 U.S. automaker shifts its focus to autonomous vehicles and realigns its automobile portfolio. Joe Hinrichs was named president of Ford's automotive unit, and Jim Farley will be president, new businesses, technology and strategy, effective May 1. Both will report to Chief Executive Officer Jim Hackett. Hinrichs' goal will be a sustainable EBIT margin (earnings before interest and taxes) of at least 8 percent, Ford said. He'll have responsibility for all of Ford's global business units, and both the Ford and Lincoln brands. And he'll lead all of the automotive skills teams, from product development through customer experience. "Joe Hinrichs possesses the knowledge, experience and leadership to now take our Automotive business to world-class levels of product excellence, customer satisfaction, efficiency and financial performance," Hackett said. "As we enter a busy period for new product launches and further restructuring in underperforming markets, Joe's leadership in transforming businesses through focused execution will be key." Farley is charged with leading Ford's strategic transformation, in which it hopes to gain higher margins through smart/connected vehicles. He'll oversee corporate strategy, global data analytics, global partnerships, research and advanced engineering, including initiatives in smart mobility and autonomous vehicles. "Jim Farley's job is to drive us into the future, both strategically and operationally, from AVs to mobility experiences to leveraging AI and big data. Jim combines an innate feel for what customers want and need in vehicles and the ability to translate this into the vehicles and services of the future," Hackett said. Marcy Klevorn, president of Ford Mobility, plans to retire Oct. 1 after 36 years at Ford. Until then, she will report to Hackett in a strategic role. "I have asked Marcy to work with me and the senior team to accelerate our transformation," Hackett said. "Marcy's decades of experience working with many of the leading companies in the tech space as well as the work she has done with the transformation of Ford IT and the establishment of Ford Mobility gives her unique knowledge to drive these initiatives."

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Ring Brothers shows 1965-66 Mustang fastback carbon fiber body

We covered one of Ring Brothers' more extreme SEMA builds yesterday, the De Tomaso Pantera-based ADRNLN, but if that well-executed but over-the-top Italian-American exotic is too much for you, then perhaps this Ring Brothers 1965 Ford Mustang fastback with a carbon-fiber body suits your tastes better.
What the performance-parts manufacturer is showcasing with the Mustang is the carbon-fiber body itself, which is fashioned around the 1965-66 fastback. It can be bought from the company and bonded to the skin and unibody as a do-it-yourself project, or you can take your Mustang to Ring Brothers and have the body installed there. The fenders, doors and quarter panels are two-inches wider than stock, and Ring Brothers offers a custom widebody chassis to those who want the complete package.
The show car looks sharp in person lowered on HRE wheels, and we appreciate the bare front end so we can see the supercharged V8 and front coilover suspension, though the details on those performance upgrades are slim. Also note the custom independent rear suspension setup at the rear.