1980 Ford Bronco Ranger Xlt Sport Utility 2-door 5.8l, Black on 2040-cars

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We spy the Ford Mustang King Cobra early at SEMA

As is the case with most auto shows, waiting for the reveal of hot new models is the worst part. So, while our own Drew Phillips has been wandering the halls here in Las Vegas since they unlocked the doors for SEMA 2014, we didn't expect him to come back with any big reveals until later in the day. Until this happened.
Meandering by the Ford stand, Phillips eagle-eyed a trunk lid that caught his attention. Popping out from an otherwise draped 2015 Mustang, the matte black lid clearly has the name King Cobra embossed on the rear.
That name is interesting for a few reasons: to start, Ford hasn't used the Cobra name (without "Jet" attached) since way back in 2004, so a new snake is certainly something to take note of. Second, the King Cobra name dates all the way back to the ill-remembered Mustang II, meaning there is a clear link to Blue Oval history here.

Cheap gas has Ford investors nervous over 2015 F-150

Gasoline in the US continues its weeks-long descent with prices down about 13 cents a gallon over last week to $2.544, which is lower by around 69 cents/gallon from this time last year, according to the US Energy Information Administration. Many drivers are welcoming the lower bills at the gas station as a fantastic holiday gift, but Ford investors are somewhat spooked over the potential sales implications for the 2015 F-150. Market analyst Rod Lache of Deutsche Bank recently downgraded Ford's stock from a buy to hold, according to TheDetroitBureau.com, and his report to investors may have played a part in a drop in the company's share price. Lache praised the truck's powertrain and lightweight technology, but wrote, "We question whether consumers will pay the price for this content with $2-$3 gas," in his report, according to the website. Whether buyers actually turn away from the F-150 is mostly speculative at this point because it only recently began production. With around 700 pounds of weight loss thanks in parts to its new aluminum parts, the latest Ford pickup offers up to 26 miles per gallon on the highway, plus segment-best payload and towing ratings. Prices are up somewhat in part to pay for additional standard features, though. Still, any further dip in Ford's stock is bad news this year. According to TheDetroitBureau.com, the company's shares are down about 7.5 percent this year. On December 15, the price fell to $14.28, the lowest since November 10. Related Video:

Ford Escort Concept goes back to basics

Here's the thing about China: The folks buying cars there have a very different set of standards than shoppers in many other markets around the globe. While we all drool over hot metal with bold designs, and while we appreciate automakers going an extra step to inject even their cheapest offerings with aggressive and interesting cues, that sort of sheetmetal sex appeal doesn't always sell in the People's Republic. Case in point is Jaguar, which may be designing a more traditional-looking version of its XJ for the Chinese market, or more to the point of this story, Ford currently sells the less-exciting, last-generation Focus compact in China right alongside the new one.
So consider this new Shanghai-bound C-segment concept a preview of what's to come for that more traditional, budget-minded, less-sexy market. More proof of this pudding: Ford's even calling this concept the Escort - a nod to the Blue Oval's compact car days of yore, and a name that stirs up thoughts of basic, affordable transportation rather than great driving dynamics or bold design. "Customers in China described seeking a vehicle that is stylish - but not one that is arrogant or pretentious," Ford states. And this new Escort concept previews a possibility of providing exactly that for this rapidly expanding automotive market.
What you're looking at, then, is one of the most simple Ford designs we've seen of late, though it still incorporates all of the automaker's latest DNA. The signature hexagonal grille is front and center, flanked by attractive LED headlamps and chrome-rimmed foglamp housings. The entire car's design focuses on clean, smooth surfaces, with one strong character line flowing from front to back just below the beltline. We will say that the car looks decidedly more premium from the rear view, where narrow, horizontal taillamps with an LED accent give the car added visual width. Bland as it may be, it's a handsome little concept, though fear what would likely happen if all of the conceptual details get dumbed down for a production model.