1977 Ford Bronco - Ultra Custom Lifted With High End Suspension & 402 Ci V8 on 2040-cars

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Autoblog joins Elon Musk and Danica Patrick in accepting ALS Ice Bucket Challenge

Unless you've been living in an off-the-grid cabin in the woods for the last couple of weeks or abstain entirely from social media activities, you've probably seen someone you know dump a bucket of ice and water over their own head recently. While the origins of the so-called Ice Bucket Challenge are shrouded in a history typical of Internet memes, its effectiveness in raising money and awareness for the ALS Association has been astonishing.
Celebrities from the worlds of entertainment, sports, technology and more have generated untold millions of video views in support of the organization that is helping patients with Amyotrophic Lateral Sclerosis (ALS, better known as Lou Gehrig's Disease), and generated a much needed influx of cash, as well. Recent reports have some $15.6M raised in the last two weeks.
Of course, the big-hearted world of automotive celebrities has taken part in the drenching charity effort as well. Follow on below for some of the biggest names on four wheels getting iced for charity, with a smattering of your favorite Autobloggers thrown in for good measure.

Ford reports 58% drop in Q2 profits on European losses

Ford Motor Company announced Wednesday that it has posted a $1 billion profit for the second quarter of 2012. That sounds like good news for the Blue Oval, until you take into account that Ford posted a $2.4 billion profit for Q2 a year ago. That is a substantial 58 percent loss.
Ford also posted $465 million in international losses, with $404 million of those losses coming directly from Europe. The automaker also increased its European loss projections to $1 billion for 2012, due in large part to the economic crisis overseas, which has resulted in increased unemployment and decreased consumer confidence.

2015 Ford Mustang Convertible shown on Twitter [UPDATE w/video]

It hasn't yet been 12 hours since the hotly anticipated 2015 Ford Mustang has been let out into public view. After a series of evocative leaks over the course of the last days, we brought you a full deep dive of the sixth-generation pony car at the dawning of today. And yet, here we are rushing to bring you news of a new Mustang variant, already.
Be it part of a plan to keep the Mustang fervor at full boil, or a misunderstood email somewhere in the chain of command, Ford UK has unceremoniously tweeted a picture of the 2015 Ford Mustang Convertible. For a newly global Mustang, getting our first look at the droptop from the convertible-crazy British does make some amount of sense.
As for details, well, you're looking at them. Brandon Turkus reported yesterday that the Mustang 'vert would make use of a fully electric convertible mechanism, and that it would be of fabric construction rather than some kind of retractable hardtop. We see here that the fabric part is clearly true, and it does look as though Ford may still be employing the same kind of manually attached tonneau cover that exists right now. Of course, our view from this angle isn't great, and the particulars are still up in the air.