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Ford's Farley apologizes for saying Blue Oval tracks customers with GPS

Fri, 10 Jan 2014

Ford marketing head honcho Jim Farley made waves at CES this week by telling show attendees, "We know everyone who breaks the law, we know when you're doing it." according to a report by Business Insider. Farley continued by saying, "We have GPS in your car, so we know what you're doing. By the way, we don't supply that data to anyone."
Farley has since amended his statement, saying that Ford dose not, in fact, track its customers in their cars "without their approval or consent."
Apparently carried away with a hypothetical notion, Farley was attempting to describe how Ford might be able to employee aggregated user data for things like accurate traffic reporting and pattern spotting. A Ford spokesperson confirmed with Business Insider that its GPS units are not sharing the whereabouts of drivers, though there are a few on-board services that might do so. After opting in to the services (and presumably being made aware of any/all tracking and data collection), Ford's Sync Services Directions and Crew Chief software do, in fact, allow data collection as a means of improving both systems. Farley added that the opt-in data is not shared, even when being tracked.

Ford Transit is America's new best-selling van

Tue, Jan 6 2015

The Ford Motor Company's sales in December ticked up 1.2 percent in the US, and the automaker was down 0.5 percent for 2014. But the Blue Oval looks like it might have a real winner on its hands when it comes to its new Transit van. The recently introduced line nearly doubled its numbers during the month by delivering 10,030 units for an annual total of 20,488 examples sold. It also gave the fullsize model the title of America's bestselling van for December. Those 10,000 sales put the Transit head and shoulders above all of its competitors in the crowded commercial van market. Second place went to the Chevrolet Express with 5,611 sales in December, and the ancient Ford E-Series was third with 5,256 moved. The rest of the segment was somewhat lower, with the Mercedes-Benz Sprinter at 3,288 units for the month, Ram ProMaster at 3,036, GMC Savana with 1,725 and Nissan NV at 1,554. December also marked the second month in a row for the Transit to beat out the E-Series in sales. However, its predecessor still won overall for the year with 103,263 units moved in 2014, but it enjoyed a full calendar year of sales. According to Ford spokesperson Mike Levine, the smaller Transit Connect had its best sales month ever for December too, and the automaker has been among the sales leaders in the van segment for the last 36 years. "Clearly, sales show we're best at meeting our customers' needs," said Levine to Autoblog, who touted the model's results on Twitter and cited the Transit's numerous configurations as its biggest selling point. Ford's latest van has other plusses, too, say analysts. "The one thing the Transit has going for it is a low base price relative to the competition. Compare the base price of the Sprinter to the Transit and it is hands-down a Transit win," said Dave Sullivan, auto industry analyst at AutoPacific, to Autoblog. Purely by model name, the Transit was also the bestselling van in November, with 4,851 deliveries. However, the Chevy Express had 4,478 sales, plus 716 more from the GMC Savana. Since these two are the same model beneath the skin, as a platform, they arguably took the title for that month. With a new year already here, the Transit has a new challenge to face. "2015 will be the year that the Transit has to leave the nest, because E-Series inventories will be close to zero and Transit will have to carry all the weight," said Sullivan.

Ford cuts production at 5 plants, has big backload of cars including Mustang

Wed, Sep 20 2017

DETROIT — Ford said on Tuesday it plans to idle five North American vehicle assembly plants for a total of 10 weeks to reduce inventories of slow-selling models. The plants affected include three assembly plants in the United States and two in Mexico, the company said in a statement. The vehicle models include the Ford Fusion and Lincoln MKZ midsize sedans, the Ford Focus compact car, the Lincoln Continental and Ford Mustang, Ford Fiesta and the Ford Transit van. Ford said the Cuautitlan assembly plant that builds the Fiesta would be idled for three weeks. The Hermosillo, Mexico plant that builds the Fusion and MKZ and the Flat Rock, Michigan, factory that assembles Continentals and Mustangs will be idled for two weeks each. The Michigan Assembly plant that builds the Focus will be idled for one week, and the Kansas City assembly line that builds Transit vans will be down for two weeks. Ford did not give dates for the temporary shutdowns. The factories involved employ more than 15,000 people, according to Ford's website. The company did not say how many of those workers would face temporary layoffs. As of Sept. 1, Ford had 111 days' worth of unsold Mustangs, 87 days' supply of Fusions, and a 103 days' supply of Transit vans, according to Automotive News. Dealers had enough unsold Lincoln Continentals to last 162 days. Automakers aim for 65 to 70 days of inventory of most models. Ford and rival General Motors have wrestled most of this year to rein in high inventories of passenger cars as consumers have shifted to buying pickup trucks and sport utility vehicles. Production cuts slice into revenue, but also could help the automakers avoid deeper price cuts on vehicles they can sell. Reporting by Joe WhiteRelated Video: Image Credit: Reuters Plants/Manufacturing Ford Lincoln Convertible Coupe Minivan/Van Sedan ford transit inventory flat rock kansas city assembly plant hermosillo