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Chevy Silverado frame twist test a marketing victory versus Ford

The pickup market is so competitive that all three major American makers are constantly trying to find a way to prove their product is the best. The new 2015 Ford F-150 is grabbing headlines at the moment by winning awards and posting segment best numbers. But in a new video, Chevrolet is taking aim squarely at the 2015 F-250 Super Duty in a battle of heavy-duty truck supremacy against the 2015 Chevy Silverado 2500HD... well, in a single metric anyway.
The big numbers from pickups often come down to payload, towing rating and fuel economy, but for this test, Chevy and Howie Long are challenging the torsional rigidity of the trucks' frames, specifically which one flexes less. Long plays the everyman here having the Chevy engineer explain what's going on in the tests. Unsurprisingly for a video on Chevy's official YouTube page, the 2500HD wins out by a good margin. The company also reports that similar results as shown here have been certified in third-party testing.
Check out the video to see the full test. While this might seem like a marketing win for Chevy, Ford isn't immune to it, either. In 2009, the Blue Oval uploaded a similar video comparing the flex under 225 pounds of weight from the bare frames of the F-150, Chevy Silverado, Dodge Ram (as it was still called at the time) and the Toyota Tundra. The results fell in the Blue Oval's favor, as you can see here.

Cadillac ELR, Nissan Resonance and Ford Atlas win Eyes on Design awards

This year's annual Eyes on Design awards were presented at the end of press days for the Detroit Auto Show on Tuesday. Given out for the best production and concept car designs that debuted at the show, and voted on by an esteemed panel of actual car designers, this year's award for best production vehicle design went to the 2014 Cadillac ELR. The 2014 Chevrolet Corvette, which was the show favorite among Autoblog editors, apparently did not impress the Eyes on Design judges enough with its all-new vent-festooned design.
The award for best concept design was actually split as a tie among the Nissan Resonance and Ford Atlas concepts. Last year's winners were the 2013 Ford Fusion and the Lexus LF-LC concept.
The Eyes on Design organization also presented a new honor this year called the Catalyst Award to Bob Lutz, former Vice Chairman of General Motors. Lutz is reported to have given a defense of design in his acceptance speech, arguing that advancements in quality across the industry as a whole have made good design a key differentiator for buyers.

2015 Ford S-Max adds all-wheel drive, adaptive steering

The Blue Oval's 'One Ford' mantra has seen rapid commonization of the automaker's products across markets, but North America still has to look from afar at most of the company's Max-branded people movers, including this new S-Max. That's a bit of a shame - we like the space efficiency and above-average driving dynamics of the C-Max models we do get, but seeing this updated seven-seat small minivan makes us want the One Ford initiative to extend even further.
The new model's changes include an updated powertrain range including a 1.5-liter EcoBoost four with 158 horsepower, and a larger, 237-horsepower, 2.0-liter model, along with a pair of revised lower-emissions 2.0-liter diesels. The big news, however, is the advent of available all-wheel drive, something that hasn't been offered since the S-Max first went on sale back in 2006.
On the technology front, the S-Max is the first European model to receive Ford Adaptive Steering, a variable-ratio technology we recently sampled in a prototype Fusion that is expected to go into production on the next-generation Edge. The S-Max also receives a new aluminum-intensive integral link rear suspension, packaged to continue to fit up to 32 different seating combinations. Safety equipment is always a prime concern in kinschleppers like the S-Max, and to that end, this new model receives pre-collision assist technology and LED headlamps.