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Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Ford adds 850 jobs to build 2015 F-150

Pickup trucks tend not to advance at quite the same pace as the rest of the industry. That's what makes the new Ford F-150 so remarkable, jettisoning its old steel construction in favor of aluminum. It's a game changer that Ford is betting big on, and in anticipation of surging demand, the Blue Oval automaker is adding 850 new jobs to put the thing together.
Those 850 new employees will be centered at Ford's Rouge complex in Michigan - with 300 at Dearborn Stamping, 50 more at Dearborn Diversified and 500 at the Dearborn Truck facility, the latter of which has already kicked off what Ford describes as "the largest manufacturing transformation in decades." Old manufacturing equipment is being replaced with the latest technologies, and even the Ford Rouge Factory Tour is undergoing a complete overhaul.
The new jobs come as part of the commitments Ford made to the UAW in 2011 to create 12,000 hourly jobs in the United States by 2015 - a number which Ford has already exceeded at 14,000. Over 4,000 of those are centered in southeastern Michigan.

These Canadians somehow forgot how to drive in snow

Montreal drivers experienced a slow-motion pileup on their streets this weeks thanks to the first snow fall of the season. According to the CBC, slippery conditions caused a small pileup involving cars, buses and even a street clearing vehicle. Onlookers in neighboring office buildings watched as vehicle after vehicle slid down Cote du Beaver Hall and crashed into the scrum of waiting cars. First there was a city bus, then a white Ford F-150 work truck loaded down with ladders, then another city bus came along and sandwiched the poor F-150. A Montreal Police Charger then came down the hill backwards, hit the bus in a slow, sad crash before it was crashed into by an out of control plow truck. Since its posting yesterday, the video of the crash has gone viral. Various other vehicles–a green-topped Scion delivery truck and a couple workaday sedans–were lucky enough to escape the pileup, but still suffered through a white-knuckled slippery descent down the hill. Colin Creado, who works nearby the crash site, told the CBC although it was pretty slippery, he was surprised at all the carnage since the storm was forecast well in advance. "You would have thought ... they would have salted the area or at least cordoned it off, because that road is pretty steep," he told the station. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: CBC Auto News Weird Car News Dodge Ford Driving Safety Truck Commercial Vehicles Police/Emergency Sedan snow montreal winter driving