2001 Ford Windstar Lx - Third Seat - Runs And Drives Great - Very Low Reserve on 2040-cars

Auto blog

Ford files trademark application for 'Model E'

In early December, Ford filed an application with the US Patent and Trademark Office for the name "Model E." Historically, Ford never produced a Model E, and while automakers are known to file for trademarks they never use, some have wondered if the application might be used for a concept car.
Based on other recent events, though, it could be a legal move. In 2000 Ford sued an online start-up called Model E over the similarity of that name to Ford's industry-shaping Model T, but the judge dismissed the case citing lack of proper grounds. In August 2013, Tesla applied for trademark registration for Model E, and at the time, Ford said it would review the application. Tesla actually made two applications for Model E, one for automobiles and structural parts therefore, the other for "providing maintenance and repair services for automobiles," and there are plenty of theories about what the name could be applied to.
The Published for Opposition date for Tesla's applications is December 31, 2013, after which anyone who thinks they'd be harmed by Tesla being granted the trademark gets 30 days to register their issues. This is just speculation, but Ford's application - which was filed for automobiles only - might be about protecting what it sees as unwelcome encroachment on the name Model T, protection it wasn't able to enforce before when the stakes were only online and much smaller.

Ford F-150 Tremor to pace NASCAR Truck Series this weekend

Ford's bro-tastic F-150 Tremor will be pacing this weekend's NASCAR Camping World Truck Series at Michigan International Speedway. The Tremor fills a gap in the Ford F-Series lineup that we imagine the NASCAR set have clamored for - a hot-rod pickup truck.
Where the F-150 Raptor is designed to go quick on anything, the Tremor and its 3.5-liter EcoBoost V6 are designed to tackle the road. The 365-horsepower and 420-pound-foot EcoBoost is unchanged from the rest of the F-150 line, but it combines the shortest drive ratio with the lightest two-door body, making it a bit of hot rod.
Ford will be offering hot laps with Michigan native Brad Keselowski behind the wheel of the Tremor for fans that arrive in the Irish Hills on August 14. The main showing for the new pickup will be the August 17 race, though, when it'll lead the field at the start of the race and through cautions.

Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.