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Ford Shelby GT350R, GT successor, F-150 Raptor and more rumored for Detroit debut
Mon, Dec 1 2014According to a pair of reports from Hearst's car mags, Car and Driver and Road & Track, Ford has a whole mess of good stuff on deck for the Detroit Auto Show in January. And it all sounds awesome. First, expect to see a hotter version of the Shelby GT350 in Detroit, likely called GT350R. Think of this as the already-hot Shelby with even more track-focused bits baked in – brakes, tires, aero, etc. Everything about the GT350 sounds great, so expect this R variant to be something seriously fierce. As R&T suggests, if the GT350 is the company's new Boss 302, the R is the Laguna Seca. But that's not even close to the biggest news. Road & Track believes a proper Ford GT replacement will debut in Detroit – a road-going version of the Le Mans GTE-class car the Blue Oval is working on for 2016. We've heard about this before, but having the street-legal car debut in Detroit would be absolutely huge news. The performance story continues, though, with R&T suggesting that the next-gen Ford F-150 Raptor will bow in Detroit. Details are scarce about what, exactly, the aluminum-bodied desert stormer will hold, but we expect good things. Finally, Ford's hot hatches might make some news in the Motor City, too. Car and Driver seems to think the all-wheel-drive Focus RS will bow in The D, and that an updated version of the Fiesta ST will also show its face. Road & Track, meanwhile, believes the Focus RS showing will be saved for a European auto show – think Geneva – and our gut feeling is to agree with the R&T theory. All of these rumors point to Ford officially announcing its dedicated performance division – like Mercedes-AMG, BMW M, and so on. We've heard reports of a new, global performance brand from the company already, with the name 999 thrown out as a possibility. In any case, if these rumblings prove to be true, there's going to be a ton to drool over from Ford in January. Stay tuned.
Ford not backing down on MPG-based marketing strategy
Thu, Jun 26 2014The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to AutoblogGreen. "Providing customers great fuel economy is a key part of our Ford vehicle DNA." "Providing customers great fuel economy is a key part of our Ford vehicle DNA," the company said. "We will continue to highlight our vehicles features and attributes in our advertising and marketing, which includes fuel economy and fuel-saving technologies like EcoBoost and hybrids." Earlier this month, Ford said it would lower the fuel-economy ratings of models such as the C-Max, Fusion and Lincoln MKZ Hybrids as well as most of the Fiesta line because of mistakes in the company's internal testing data. It was the second change for the C-Max Hybrid. The good news for Ford is that its fleetwide fuel economy is up almost 40 percent from a decade ago, compared to an improvement of around 23 percent for Toyota. Still, while sales of Ford hybrids and plug-ins are about even with last year through the first five months of 2014, C-Max Hybrid sales have plunged 49 percent from a year earlier. Earlier this year, Ford admitted that the first fuel economy downgrade had a negative effect on sales and we can find proof in the numbers. Before that the change was announced, in August 2013, Ford was consistently selling over 2,000 – and sometimes over 3,000 – C-Max Hybrids a month. In September, it dropped to 1,424, then to 1,438 in October. It didn't climb back above 2,000 until May 2014. The second mpg adjustment was announced in June.
Ford hiring 2,200 salaried US workers this year
Fri, 11 Jan 2013With its influx of popular new products made in the US, Ford Motor Company has announced that it intends to hire 2,200 new salaried workers domestically this year. This is the biggest increase of salaried workers for Ford in the last 10 years, and it is all a part of Ford's contract commitment to the United Auto Workers union to bring 12,000 new jobs to the US by 2015.
There were no specifics as to where in the US these job openings will be, but Ford did reiterate that it will be spending $773 million on equipment upgrades and capacity expansion at six plants located in southeast Michigan; as a whole, Ford is investing a total of $6.2 billion to its US assembly plants over the next couple years. According to recently appointed president of the Americas Joe Hinrichs, the new jobs will be focused on areas such as engineering, manufacturing and computer software. Ford will post its job openings online at careers.ford.com, and it will also use social media sites like Facebook and Twitter to recruit new workers, including military veterans.
Scroll down for more about Ford's planned job growth as well as how to go about applying for said openings.