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Ford's Mulally now said to be in lead for Microsoft CEO job
Sun, 29 Sep 2013There have been rumors that Ford CEO Alan Mulally could assume the top job over at Microsoft, whose CEO, Steve Ballmer, will retire within the year. Mulally hasn't come out and said that he's considering moving to Microsoft after (or before) his contract with Ford through 2014 ends, but sources in the know say he's the front-runner to become the tech giant's CEO and has opened up to the idea more in recent weeks, AllThingsD reports.
Mulally is no stranger to Washington, where Microsoft is located, having worked in the state for Seattle-based Boeing Commercial Airplanes as CEO years ago. He also recently was an adviser to Ballmer in an effort to realign the company's management structure to help it become more competitive in a fast-changing computer hardware and software market. And when Ford developed its Sync digital interface, it tapped Microsoft to provide the operating system, Microsoft Auto. Perhaps the least crucial connection - but nonetheless an important one - is that Mulally still owns a house in the Seattle area, and it's been said he wants to return there, according to AllThingsD.
A main challenge Microsoft's next CEO will face is how to manage the company's numerous, fractured operations and, eventually, streamline them. But even on this front, Mulally has experience; after all, it was he who ushered in an era of global Ford vehicles, after the automaker had become complacent developing and selling vehicles by region leading up to the economic recession of 2008-2009.
Ford bondage ads reportedly trigger firings at Indian ad agency
Wed, 27 Mar 2013You will probably remember the ads for the Ford Figo hatchback in India, the ones that showcased the extra large boot of the little hatchback by joking that you can fit three of your enemies in the trunk. One of the ads had Michael Schumacher in the front seat, obviously pleased about having Sebastian Vettel, Lewis Hamilton and Fernando Alonso tied up in the back. But the other two had Paris Hilton and ex-Italian prime minister Silvio Berlusconi up front and three bound and gagged women in the back - in Hilton's case (shown above), it was the Kardashians.
This did not go over well, and Reuters reports that certain employees at JWT India have been fired over the matter. It is also reported that the images weren't actual advertisements, nor were they part of an actual campaign; JWT said they "were never intended for paid publication, were never requested by our Ford client." A JWT rep said the employees who created the ads did so on their own, Ford commented to Automotive News that the ads were "part of a creative exercise intended to test concepts for an advertising competition."
The problem, if the story is to be believed, is that the employees skipped the regular review protocols and uploaded their work to an ad industry site - they were found on Ads of the World. That page, like the employees, has been removed.
Ford Focus Electric gets $6,000 price drop, now starts at $29,995
Mon, Oct 20 2014In early 2013, the Nissan Leaf shed a massive $6,500 from its $35,200 base price to offer a new starting price of $28,800. Since then, we have seen numerous other plug-in vehicles get smaller price tags, from the Honda Fit EV (lower lease price) to the Chevrolet Volt (around $5,000 lower) to the Mitsubishi i (a $6,130 drop). Last year, Ford lowered the $39,200 price of the Focus Electric by around $4,000, but that hasn't been enough to get the Ford EV to really compete, saleswise, with other plug-in vehicles on the market. But wait, as they say, there's more. This past weekend, Ford lopped another $6,000 from the price of both the 2014 model year Focus EVs currently on dealer lots as well as the redesigned 2015 models that are now rolling out (they're basically the same car, minus some appearance changes). Ford spokesman Aaron Miller confirmed to AutoblogGreen that the Focus EV will now start at $29,995 and said that reducing the price should make the Blue Oval's only pure EV competitive. "We hope by reducing the price we're giving consumers another reason to consider it," he said. Through the end of September 2014, Ford has sold just 1,534 Focus EVs in the US (the model sold 1,335 in the first nine months of 2013). For comparison's sake, the Nissan Leaf starts at $29,010 and sells around 3,000 units a month in the US. Miller notes that the Focus EV has been selling the best on the West Coast, and is also doing well on the East Coast. After that, he said Atlanta and the Great Lakes area also see decent sales of model's admittedly small pie. We can only assume that offering the EV for under $30,000 will make that pie somewhat bigger.