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Ford Edge ST and Mercedes-AMG E 53 | Autoblog Podcast #557

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Reese Counts. They talk about driving the Cadillac Escalade, Mercedes-AMG E 53 Coupe and Ford Edge ST. Then they run down the news: Lexus LFA prototype spy shots and the Buick Cascada's death knell. Then Green Editor John Beltz Snyder crashes the studio to talk about reducing your carbon footprint. Finally, the fellas help spend a listener's hard-earned money on a new car.Autoblog Podcast #557 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving: Cadillac Escalade and Mercedes-AMG E 53 Coupe First drive of the Ford Edge ST Lexus LFA prototype spied at the Nurburgring with new body work Buick Cascada at death's door? Climate change sucks, but it doesn't have to Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Green Podcasts Buick Cadillac Ford Lexus Mercedes-Benz Car Buying Used Car Buying Convertible Coupe Crossover SUV Luxury Performance lexus lfa buick cascada

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

2014 Ford Fusion to get 1.5L EcoBoost three-cylinder?

Just one year after launching the all-new 2013 Fusion, Ford is reportedly set to alter the sedan's powertrain lineup with the addition of a new 1.5-liter turbocharged three-cylinder EcoBoost engine. A member of Blue Oval Forums apparently got their hands on the ordering guide for the 2014 model year Fusion, and this 1.5-liter mill is set to be introduced with late availability.
This lines up with other news about the Chinese-market Mondeo being offered with a new 1.5-liter EcoBoost - a derivative of the 1.0-liter triple that will come to North America under the hood of the Fiesta (note: the 1.0 is also offered in the current Euro-spec Mondeo). In the Chinese application, the larger three-pot engine produces 177 horsepower and 177 pound-feet of torque, which is very close to the current 1.6-liter inline-four's output numbers of 178 hp and 184 lb-ft.
What's interesting, however, is that the 1.6-liter engine will reportedly still be offered in the Fusion, but only with the six-speed manual transmission. The smaller 1.5-liter EcoBoost will only be mated to a six-speed SelectShift automatic, and will feature start/stop. This means that while the 1.5 is slightly down on power compared to the 1.6, it could easily improve fuel economy numbers, allowing the Fusion to regain the title of having the best mileage in the segment, likely besting the 38 miles per gallon of the Nissan Altima. Currently, the Fusion 1.6 is rated at 23 mpg city and 36 mpg highway.