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Ward's calls out Ford's EcoBoost engines for their crummy fuel economy

With a name like EcoBoost, one might expect Ford's line of turbocharged engines to be somewhat, um, economical. In other words, replacing displacement with a turbocharger is supposed to deliver better fuel economy. Based on the experience time and time again of multiple Autoblog editors, your author included, this is simply not the case. Now, Ward's is calling out the cruddy efficiency numbers of Ford's EcoBoost line of engines. The column dresses down not just the new 2.7-liter V6 of the 2015 F-150, but also the 2.3-liter of the Mustang, the 1.5-liter from the Fusion and the 3.2-liter PowerStroke diesel found in the Transit, while also explaining why just one Ford engine was named to Ward's 10 Best Engines list. In its testing of all four engines, Ward's editors never came even remotely close to matching the 2.7's claimed 26 miles per gallon (for two-wheel-drive models), with the truck's computer indicating between 17.6 and 19 mpg over a 250-odd-mile run. Calculating the fuel economy manually revealed an even more depressing 15.6 miles per gallon. Criticisms with the 2.3-liter four-cylinder focused on its strange soundtrack, although it was business as usual with the 1.5-liter and 3.2 diesel, with Ward's criticizing the fuel economy of both engines. The 1.5, which Ward's claims is sold as a hybrid alternative, failed to get over 30 miles per gallon, while the five-cylinder turbodiesel's figures couldn't stand up against FCA's 3.0-liter EcoDiesel. The entire column really is worth a read, especially if you were disappointed in Ward's decision to only salute Ford's three-cylinder EcoBoost while shunning the rest of the company's new turbocharged mills.

Bill Ford op-ed argues we can't just build and sell more of the same cars

It's hardly a secret that the auto industry is undergoing an enormous, tectonic shift in the way it thinks, builds cars and does business. Between alternative forms of energy, a renewed focus on low curb weights and aerodynamic bodies, the advent of driverless and autonomous cars and the need to reduce the our impact on the environment, it's very likely that the car that's built 10 years down the line will be scarcely recognizable when parked next to the car from 10 years ago.
Few people are as able to explain the industry's many upcoming changes and challenges as clearly as William Clay Ford, Jr., better known as Bill Ford. The 57-year-old currently sits as the executive chairman of the company his great-grandfather, Henry Ford, founded over 110 years ago.
In an op-ed piece in The Wall Street Journal (subscription required), Ford explains that the role of automakers is, necessarily, going to change to suit the needs of the future world. That means changing the view of not just the automobile, but the automaker. As Ford explains it, automakers will "move from being just car and truck manufacturers to become personal-mobility companies."

Pickup sales may hit 2M units for first time since 2007

Even as fuel prices creep back up, trucks are still a hot item among new-vehicle shoppers. To see how popular pickup trucks still are, you don't have to look any further than how much effort automakers put into the continual one-upmanship of their trucks. Backing this fact up, USA Today is reporting that the segment could top two million sales this year - a total not matched since 2007, though still far from the pre-recession, three-million-unit levels.
Through August, the Ford F-Series continues to be the segment leader with almost 500,000 units sold, but the Chevy Silverado (328,269), Ram 1500 (234,642), GMC Sierra (122,232) and Toyota Tacoma (110,293) are all seeing at least 20-percent sales increases, helping to account for around 1.44 million truck sales so far this year - not including possible outliers like the Suzuki Equator and Chevy Avalanche.
This year alone, General Motors has completely redesigned its fullsize trucks, Ram and Toyota have significantly updated their offerings, the next-gen Ford F-150 will be out next year and Nissan is promising an all-new Titan around the same time with an eventual Cummins diesel under the hood. It would seem, then, that truck sales are poised to continue their upward trend.