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Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Recharge Wrap-up: Ford HQ gets giant solar array, Chevy City Express gets 24 MPG city

Ford will be building Michigan's largest solar array at its Dearborn headquarters. With funding from DTE Energy, the solar carport will provide covered parking, as well 30 charging stations for electric vehicles. The array is expected to generate 1.13 million kWh per year for Ford's operations, and offset 794 metric tons of carbon emissions. Read more in the press release below. Chevrolet announced the fuel economy for the 2015 City Express, at 25 mpg combined. The cargo van is rated at 24 mpg in the city, and 26 mpg on the highway. Chevy credits the van's inline four-cylinder engine and continuously variable transmission for its impressive city mileage. For its customers - which are mainly businesses - "The fuel economy of the City Express will help stretch their dollar at the pump and give them the flexibility to invest the savings back into their business," says Chevrolet's Ed Peper. The City Express starts at $22,950. Read more in the press release below. Engineers at the University of Wisconsin have developed an efficient engine that runs on a diesel-gas blend. The engine, which uses a computer to control the blend proportions, is about 15 percent more efficient than the any diesel engine according to mechanical engineering professor Rolf Reitz. The team has put the experimental reactivity controlled compression ignition (RCCI) engine in a demonstration car - a 2009 Saturn. "This vehicle can do 50 miles per gallon," says Reitz, who believes the system could be improved further. Read more at Wisconsin Public Radio. The Southeast Alternative Fuel Conference and Expo will take place in October in Raleigh, North Carolina. Held at the NC Clean Energy Technology Center from October 22-24, the event will feature a variety of exhibitors, speakers and, most importantly, alternatively powered vehicles. "The three day conference will be a one-stop shop for fleet and transportation related decision makers to learn about return on investment, efficiency and alternative transportation fuels such as biodiesel, electricity, ethanol, propane and natural gas," says Anne Tazewell of the NC Clean Energy Technology Center. If you can't make it to Raleigh for the Expo, you can still enter to win a free two-year lease of a Nissan Leaf at the Center's website. Learn more about the event in the press release, below.

Top Gear season 25 opens with a V8 roadtrip through America

Great news for fans of BBC Top Gear: the first episode of season 25 is here. Viewers of BBC America will catch the season opener on March 3, and for the American audience this episode is definitely suitable watching. The episode has been dedicated to V8 sportscars almost in its entirety, as it's been wrapped around a Western roadtrip with a motorsport bias. The three hosts get to choose three V8 sports cars, with the basic idea of finding the best all-rounder. Matt LeBlanc goes for a Hennessey-tuned GT350R, Rory Reid chooses a Jaguar F-Type SVR, and Chris Harris shakes up the pack by selecting a McLaren 570GT. It's a nicely varied trio, with V8 power still showing what it's good for. There are various challenges along the way, just like there should be on a Top Gear roadtrip episode – even if the road surface itself isn't always ideal. But things smoothen out, all the way to a NASCAR oval and an airport runway; the flooded Bonneville salt flats aren't suitable for shenanigans, so substitutes have to be found. The trio also hit dirt roads, and have to evade a buggy-driving Ken Block during a "moonshine run to the border." Fans of Sabine Schmitz will be pleased to find her piloting a chain car racer, which consists of two American junk cars with a Honda CRX chained in the middle. It must make sense to someone. The Star In A Reasonably Priced Car segment has been retained for this season. This time it's the British actor Rob Brydon driving the Toyota GT86, on a very wet lap around the show's Dunsfold Aerodrome track that must be a cult classic by now. All in all, the season 25 opener is exactly what it says on the tin. There's nothing out of the ordinary, but it still has excellent cinematography, V8 roar and some nice landscapes. Classic Top Gear. Cowboy duels, Sabine Schmitz chain car racing, @RobBrydon, a @kblock43 car chase and #TheStig The latest episode of #TopGear is available on @BBCiPlayer now. Outside the UK? See local listings here: https://t.co/HPPhbUErDu pic.twitter.com/87F53C8oYb — Top Gear (@BBC_TopGear) February 26, 2018 Related Video: