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Ford tops mid-year ranking of brands in the US

YouGov's mid-year Brand Index rankings of America's best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe's, to take the top spot.
Ford jumped from sixth overall in 2012 to first for 2013, but those that have been watching these rankings shouldn't be hugely surprised. Ford was rated the best perceived automotive manufacturer by the same organization last year. The Blue Oval's success on the overall brand rankings is made all the more impressive by the complete lack of other automakers on the list.
YouGov (that is, survey respondents) cited Ford's first quarter of 2013 business, which saw an increase in market share and the best earnings recorded in over 10 years. Successfully launching the Focus and Fusion (pictured) and keeping them fresh in the minds of consumers has also contributed to Ford's best overall score.

Motor Trend pits Camaro 1LE vs Mustang with Performance Pack, surprises ensue

With the 2015 Ford Mustang firmly on the scene, the inevitable comparisons with its arch rival, the 2015 Chevrolet Camaro are just starting to trickle out. Over the next several months, you're likely to be inundated by every outlet's muscle car comparison, whether it be the turbocharged Ford against the V6 Chevy, a V8-powered convertible comparo or what we have here, a competition between each vehicle's performance upgrade.
Motor Trend has pitted the Camaro SS 1LE against a Mustang with the GT Performance Pack for a comprehensive series of comparisons on the test stage, street and finally, at Willow Springs with ace Randy Pobst behind the wheel. As per usual, we aren't about to spoil this one for you.
So, hit the play button, have a look and then let us know what you think in Comments.

Ford says 70% of its models to get stop-start by 2017

Ford is following up on a report we posted a few weeks back that the Blue Oval would be adding stop-start technology to its entire model range. Now, the Dearborn-based automaker has announced that the fuel-saving feature would be available on 70 percent of the company's range by 2017.
Ford claims the technology will improve fuel economy by around 3.5 percent, although its actual effect will vary based on how the owner drives - apparently up to a 10-percent improvement is possible for those who sit in heavy traffic (Los Angelenos, this means you). The latest recipient of the technology is the updated 2014 Ford Fiesta with the company's three-cylinder EcoBoost powerplant.
Part of the reasoning for the new addition has to do with cost. Ford claims the tech is affordable and easy to implement. "Simply put, Auto Start-Stop helps customers use less fuel, which is an important component of Ford's Blueprint for Sustainability," Ford's global powertrain vice president, Bob Fascetti, said.