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Recharge Wrap-up: Daimler spending big for fuel cells, Ford Go!Drive experiment advances

Ford's Go!Drive experiment is entering its beta phase in London. The project, which is one of the automaker's global smart mobility experiments, uses a mobile app for on-demand carsharing of Ford Focus Electric and Ford Fiesta vehicles. The beta phase involves increasing the number of available vehicles from 20 to 50, and collecting new data from users. The program offers one-way rentals and guaranteed parking, with no membership fees and a cost of 26 cents per minute. Ford hopes to get 2,000 drivers involved in the program. Read more at Green Car Congress. Daimler will invest billions of dollars to upgrade the Mercedes-Benz Unterturkheim plant over the next few years. This year alone, it plans to spend $1.06 billion. The company expects cost savings "in the range of hundreds of millions of euros until 2020," while maintaining its workforce of 18,700 employees and adding 150 vocational training positions. The upgrades will allow the plant to become a center for building more efficient engines, hybrid powertrains and fuel cell systems. "Alternative drive systems are an important element of our future mobility," says Mercedes-Benz's Markus Schafer. "Their share of automotive production is set to steadily rise over the next few years, complementing our highly efficient engines within the portfolio. This is what we have laid the groundwork for today." Read more at Reuters, or in the press release below. The Department of Energy is providing $20 million in funding for the development of more efficient high speed industrial motors and drives. Ditching old motors and gearboxes for ones that use integrated power electronics could help decrease the energy consumption of the industrial sector, which currently uses more than 25 percent of the electricity generated in the US. The projects being funded will reduce losses and decrease the size of drive systems used in industries like petroleum refining and natural gas, which could affect the lifecycle efficiency of transportation fuels. Read more at Energy.gov.

Ford, Volvo, Google, Uber and Lyft form self-driving alliance

Five companies arguably leading the worldwide effort to develop autonomous cars said Tuesday they're forming an organization to lobby the federal government to better prepare America's roads for self-driving technology. The founding members include some of the biggest companies in the automotive, autonomous, and ride-sharing realms – Ford, Google, Lyft, Uber and Volvo. Operating as the "Self-Driving Coalition for Safer Streets," they aim to work with lawmakers and regulators to clarify a disparate set of rules and regulations at both the state and federal levels that could hinder the deployment of autonomous cars. "The U.S. risks losing its leading position due to the lack of federal guidelines for the testing and certification of autonomous vehicles." – Hakan Samuelsson David Strickland, a former administrator of the National Highway Traffic Safety Administration who issued the first set of autonomous-related policies in that role (pictured below), will serve as the group's counsel and spokesperson. "The best path for this innovation is to have one clear set of federal standards, and the Coalition will work with policymakers to find the right solutions that will facilitate the deployment of self-driving vehicles," he said in a written statement. In January, Transportation Secretary Anthony Foxx said his department would accelerate efforts to craft such federal standards. Those efforts include holding two public hearings on standards, the second of which is scheduled to be held Wednesday in Palo Alto, California. Foxx signaled the intent to deliver them by June. Google has been leading the efforts to ensure such standards are national in scope, warning their cars could run afoul of state-specific laws should they cross state borders or if standards varies between the federal efforts and regional ones. The complexity of such efforts was underscored recently, when NHTSA agreed that Google's software could be considered the driver of a vehicle for the purpose of meeting federal motor vehicle standards, an interpretation that would conflict with preliminary California rules that mandate a licensed driver operate a self-driving car that comes equipped with human controls like a steering wheel and brakes. At South By Southwest last month, Jennifer Haroon, Google's self-driving car business leader, said the company couldn't accomplish its goals under those regulations.

249 reasons you want to go to Goodwood Revival

At its most basic, Goodwood Revival is a long weekend worth of car races featuring cars made before 1970. There are lots of those, though, including some pretty great ones all over the world. But nothing is like Goodwood Revival because it's so much more than "just" vintage car racing.  First, you have to look the part. Attendees are strongly encouraged to dress in period clothing from the 1940s, 1950s and 1960s, with a strict dress code enforced should you want to enter the paddock. The goal is to create a more authentic atmosphere to match the cars and the meticulously restored and recreated paddocks, grandstands and other facilities of the reborn Goodwood circuit. Now, the dress code was relaxed this year since the Saturday was literally the hottest Sept. 9 on record in that part of England, and the organizers didn't want people dropping dead because they needed to wear an ascot. Some people definitely took the "relaxed" bit too far, but there was still plenty of atmosphere maintained. It really does make a big difference, as those "relaxed" individuals were often akin to seeing a Starbucks cup in a scene from "Game of Thrones."  You can see what I came up with below along with former Autoblog editor Reese Counts and various other Goodwood attendees. Second, there's the parking lot. But I'll let this entire separate post detail that. Third, there's the enormous carnival-like area featuring vintage-looking rides and various boutiques. Both of those are on the outside portion of the track, and honestly, you could easily just spend your entire day in the parking lot and carnival/shopping area without even crossing over into the circuit area. There you'll find more shops, food and drink opportunities, plus obviously, race car paddocks and the track itself.  Fourth, there are airplanes! I heard there are fewer than in the past, but they're there and they're cool. The Goodwood circuit started out life as the perimeter road around the World War II airfield RAF Westhampnett.  Fifth, with all of the above, Goodwood Revival really is fun for the whole family. It isn't just a bunch of old guys sitting around in lawn chairs. There are plenty of women and adorably dressed children, including babies in vintage prams. It's also not an event that's exclusively for the uber rich, even if they are certainly in full force given who has the sort of money needed to go vintage racing.