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Chevy Silverado frame twist test a marketing victory versus Ford

The pickup market is so competitive that all three major American makers are constantly trying to find a way to prove their product is the best. The new 2015 Ford F-150 is grabbing headlines at the moment by winning awards and posting segment best numbers. But in a new video, Chevrolet is taking aim squarely at the 2015 F-250 Super Duty in a battle of heavy-duty truck supremacy against the 2015 Chevy Silverado 2500HD... well, in a single metric anyway.
The big numbers from pickups often come down to payload, towing rating and fuel economy, but for this test, Chevy and Howie Long are challenging the torsional rigidity of the trucks' frames, specifically which one flexes less. Long plays the everyman here having the Chevy engineer explain what's going on in the tests. Unsurprisingly for a video on Chevy's official YouTube page, the 2500HD wins out by a good margin. The company also reports that similar results as shown here have been certified in third-party testing.
Check out the video to see the full test. While this might seem like a marketing win for Chevy, Ford isn't immune to it, either. In 2009, the Blue Oval uploaded a similar video comparing the flex under 225 pounds of weight from the bare frames of the F-150, Chevy Silverado, Dodge Ram (as it was still called at the time) and the Toyota Tundra. The results fell in the Blue Oval's favor, as you can see here.

Ford Fusion production scaled back just 3 months after it was accelerated

Three months after kicking off production of the Ford Fusion at its Flat Rock, MI factory, Ford Motor Company is taking steps to trim output in the face of heavily discounted competition from Toyota and a growing supply of vehicles.
The addition of Fusion production in Flat Rock - which also builds the Mustang - was meant to be what pushed the handsome mid-sizer past its arch-nemesis, the Toyota Camry. An extra facility building Fusions was also meant to curb the growing demand for Ford's highly profitable sedan.
But with word that Flat Rock would take "approximately" one extra week off for the holidays combined with an 88-day supply of Fusions - reportedly due in no small part to what Morgan Stanley analyst Adam Jonas called "aggressive discounting of the Camry" - some analysts are now beginning to wonder if Ford may have overextended itself by adding a second Fusion facility to the mix.

3dCarbon now offering body kit for Ford Fusion

A factory-backed body kit by 3dCarbon is now available to Ford Fusion owners who want their car to stand out from the crowd while not being too flashy. The body kit adds a more aggressive front spoiler, side skirts, rear body trim and spoiler that are, in fact, integrated quite nicely into the Fusion's already-comely styling, just as 3dCarbon claims. All Fusions with the kit also receive dual exhaust ports with the stainless-steel exhaust surrounds usually reserved for the Titanium package Fusion EcoBoost models.
A nice detail of 3dCarbon's injection-molded urethane body kit is that it has undergone crash testing to certify that it can withstand crashes up to five miles per hour. Because of this, the kit is warrantied by 3dCarbon for five years or 50,000 miles, much like Ford's warranty on its own parts. In fact, the kit is available through participating Ford dealers and can be financed through Ford Motor Credit. Buyers can purchase the kit - pre-painted or unpainted - and install it themselves, or it can be purchased with a new Ford Fusion and installed at the dealer, pre-painted to factory specifications. Of course, it can also be ordered directly from the source. Take a look at the press release below for more detailed information on the body kit, and let us know what you think of it in Comments.