2002 Ford Thunderbird Deluxe, Leather, Chrome Wheels, Cd, Fog Lights on 2040-cars

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Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Fitting Retirement: Grand Marquis last Mercury off the line

The signs have come down and retail production ended back in October of 2010. Now, the very last Mercury model has rolled off the assembly line. This last Mercury somewhat fittingly takes the form of a Grand Marquis reporting for fleet duty. It was built at the St. Thomas plant in Ontario, Canada, which is the same facility that continues to produce the Ford Crown Victoria and Lincoln Town Car for fleet and livery duty.
St. Thomas' days are numbered, however, as the factory is slated to close on August 31. When it goes, the Panther platform is likely to follow. So long, and thanks for all the fish memories.
[Source: Autoweek]Read | Permalink | Email this | Comments

Ford Mustang SVT caught looking fierce on the 'Ring

The next-generation Ford Mustang SVT is one of the most anticipated performance cars of the moment. We've already seen it testing multiple times, but it has always been covered is some very heavy camouflage. However, Ford has just given us our best view yet of the new muscle car. According to our spy photographer, the Mustang was at the Nürburgring for high-speed testing, which meant that the Blue Oval had to remove most of the heavy obfuscation that the SVT has worn previously.
The stylish, more revealing camo makes picking out some of the more interesting details about the SVT rather easy. Starting from the front, there is the big hood scoop to feed cold air to its still mysterious engine. You can also immediately make out the model's new grille and lower front air dam. It has a vertical piece running from the bottom of the hood all the way to the ground. The aggressive styling almost gives the 'Stang the look of two fangs ready to bite down. The hood seam is even taped off here, which shows us its outline.
Around the side, it appears that the front and rear fenders are wider than stock, and the sills are certainly much larger. You can also just make out the SVT's bigger brakes behind its black wheels with a polished lip. Finally, at the rear, things appear mostly stock other than the diffuser that the exhaust outlets nestle into.