1966 Ford Thunderbird on 2040-cars

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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Ford drops Focus RS teaser ahead of Feb 3 reveal

Ford is trying to get us hyped for the unveiling of the latest Focus RS on February 3 with this new video teaser. The clip showcases the hot hatch doing some big slides in the wet and dry during testing in Europe and the US, and it definitely makes us even more curious about what the Blue Oval has in store with the RS. Even in this short teaser, Ford continues to dress the more aggressive nose of the Focus RS in camouflage, like the previous test cars. Unfortunately, what's going on under all of that concealment remains a bit of a mystery. Rumors suggest the RS likely uses a tuned version of the Blue Oval's 2.3-liter turbocharged four-cylinder estimated to make between 325 and 350 horsepower. A speculated torque-vectoring all-wheel-drive system should keep fears of torque steer at bay, and larger brakes on the test mules indicate that bringing it all to a halt shouldn't be a problem, either. We do know that the hotter Focus will be among the "more than 12" vehicles that the new Ford Performance division will develop through 2020, and the RS will come to the US for the first time. However, US-spec RS models will likely be imported from Europe, which will keep numbers here low and will mean prices estimated to be around $30,000 or more. Until the official specs become available, at least enjoy watching this hot hatch's ability to slide.

Ford says 70% of its models to get stop-start by 2017

Ford is following up on a report we posted a few weeks back that the Blue Oval would be adding stop-start technology to its entire model range. Now, the Dearborn-based automaker has announced that the fuel-saving feature would be available on 70 percent of the company's range by 2017.
Ford claims the technology will improve fuel economy by around 3.5 percent, although its actual effect will vary based on how the owner drives - apparently up to a 10-percent improvement is possible for those who sit in heavy traffic (Los Angelenos, this means you). The latest recipient of the technology is the updated 2014 Ford Fiesta with the company's three-cylinder EcoBoost powerplant.
Part of the reasoning for the new addition has to do with cost. Ford claims the tech is affordable and easy to implement. "Simply put, Auto Start-Stop helps customers use less fuel, which is an important component of Ford's Blueprint for Sustainability," Ford's global powertrain vice president, Bob Fascetti, said.