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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Ford to auction Mustang Cobra Jet prototype for charity [w/video]

Prototypes developed by major automakers typically remain in said company's custody, but every once in a while, one trickles out into private hands. And that's just what we have here. Ford is donating a one-of-a-kind factory prototype for the 2014 Mustang Cobra Jet that will be auctioned off later this month by Barrett-Jackson in Las Vegas to benefit the National Multiple Sclerosis Society.
Powered by a 5.0-liter supercharged V8 mated to a T4 competition gearbox, this rare Cobra Jet prototype includes a wheelie bar, chromoly roll cage, Weld wheels, three-link rear suspension, racing brakes, 9-inch rear axle and more. It's painted in a unique satin orange with reflective gray striping scheme, bears the serial number 2014 BJMS CJXX1 and is fully ready for NHRA competition on the drag strip.
To be offered with no reserve on Saturday, September 28, 2013, the Cobra Jet prototype's winning bidder will also receive tutelage at Roy Hill's Drag Racing School in Sophia, NC, along with tours of the Ford Product Development Center, Ford Racing headquarters and Ford Design Studios with Mustang chief engineer Dave Pericak. Scope out the video and details below for what could be the ultimate Mustang experience for a good cause.

Jeep Wrangler and Mitsu PHEV driven, and Ford is up to something | Autoblog Podcast #539

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Green Editor John Beltz Snyder and Associate Editor Joel Stocksdale. We talk about driving the 2018 Jeep Wrangler and Mitsubishi Outlander PHEV we had at our office. We speculate about the Ford Maverick and Michigan Central Station, talk Porsche Cayenne E-Hybrid news, and help spend a listener's money on a pair of vehicles. Autoblog Podcast #539 Your browser does not support the audio element. Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars in the office: Jeep Wrangler and Mitsubishi Outlander PHEV Ford trademarks Maverick and Timberline Ford to buy Michigan Central Station? Porsche Cayenne E-Hybrid details Spend my money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Podcasts Rumormill Ford Jeep Mitsubishi Porsche Car Buying Used Car Buying Crossover SUV Electric Hybrid Luxury Off-Road Vehicles michigan central station