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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Creations n' Chrome Top Notch Mustang is a one-of-a-kind fox

Is there a cooler car from the 1980s and early 90s to mod than a Fox-body Ford Mustang? No, there isn't. If you disagree with us, we suggest you have a look at this 1990 Mustang Coupe, which just might change your mind. Although considering just how extensively modified this car - the Top Notch Mustang from Creations n' Chrome - is, we wonder just how much Ford is left in this old pony.
It rides on a custom race tube chassis that weighs a scant 700 pounds, while carbon-fiber bits and bobs help lower the overall curb weight to a mere 2,400 pounds. When paired with supercharged, 5.0-liter, Aluminator V8 from Ford Racing, the results are, doubtlessly, exciting. 855 horsepower at the rear wheels and 667 pound-feet of torque are available from that force-fed V8 should be just plenty for this car's intended purpose of running in standing-mile competitions.
The Top Notch Mustang is more extreme than just weight savings and a big engine, though. That 5.0-liter is essentially in what's known as a front-mid layout - where the engine is actually behind the front axle. In this case, the 5.0-liter V8 is 17 inches further back than a factory Fox-body, for better weight distribution. As a result, the cabin has been completely overhauled. An SLA front suspension, wheels from HRE, Wilwood brakes and Sparco interior items round out the extensive list of mods.

Ford will lay off 700 employees in Michigan

Lagging sales of compact and electric cars are starting to take their toll on automakers. Ford said Thursday it intends to lay off 700 employees who work at the Michigan Assembly Plant in Wayne, MI, over the next five months. The plant makes Ford Focus and C-Max vehicles. Sales of both have stalled in recent months. The layoffs affect 675 hourly and 25 salaries employees, and will begin in late June and continue through September, according to paperwork filed with state officials. The company expects to re-hire the affected employees elsewhere and use them on temporary basis throughout the summer. Ford spokesperson Kristina Adamski said the affected employees will be "first in line" for other jobs at nearby plants, and UAW vice president Jimmy Settles said he expected all would be re-hired at other southeast Michigan factories by "early 2016." Although industry sales have remained high overall, the growth has come from SUVs and pickup trucks. Conversely, compact cars and alternate-powered vehicles like the C-Max have struggled to find customers amid cheap gasoline prices. Focus monthly sales fell 14.5 percent year over year in March, and C-Max monthly sales dropped 22.9 percent over the same period. It was less than three years ago that Ford hailed the Michigan Assembly Plant as a model for its future, one that would quickly adapt to market conditions through a more flexible assembly process. The plant was retrofitted at a cost of $550 million so that the same assembly line could install electric, plug-in hybrid or gasoline powertrains. Ford produces the Focus, Focus ST, Focus Electric, C-Max Hybrid and C-Max Energi here. At the time, company officials said the flexible line was a way to "not be trapped with dedicated one-trick-pony plants where you have under-capacity or over-capacity situations," said Jim Tetreault, Ford's vice president of North American manufacturing, in November 2012. But that's exactly where Ford finds itself as consumers have turned away from both compact and gas-sipping hybrids and electrics as gas prices have fallen to a national average of $2.49 per gallon, according to Thursday's AAA Fuel Gauge Report. One year ago, gas prices averaged $3.70 per gallon. In perhaps a melancholy twist, the Ford Expedition and Lincoln Navigator that were phased out at Michigan Assembly by the retrofit are once again the types of vehicles that are sought after by consumers.