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Ford reveals Fiesta ST race car, points at road ahead for bigger things in Global RallyCross

The 2014 Ford Fiesta ST doesn't go on sale until this summer, but fans of Global RallyCross will be able to catch the car in action before then. Announced ahead of the Chicago Auto Show, the Fiesta ST will be the car run by Ford GRC teams this season, and the model on display in Chicago will be the racecar built by Swedish tuner OlsbergsMSE driven by Tanner Foust and Brian Deegan. Ken Block and his newly renamed Hoonigan Racing Division will also be competing in the Fiesta ST.
The 2013 GRC season has not been announced yet, but the venues will also include the summer X Games events in Brazil, Spain, Germany and, of course, Los Angeles. Ford announced that it will be the sole automotive sponsor of this year's summer X Games, and it will be looking to bring home a gold medal this year after Block placed silver last year.
In other Ken Block- and Ford-related news, another Chicago debut will be a tuned Focus ST called the TrackSTer project. Built in cooperation with Block, Ford and automotive tuner fifteen52, the TrackSTer will get plenty of styling, performance and handling upgrades. Some of the add-ons include a performance exhaust and short-throw shifter from Ford Racing, a rebuilt engine, upgraded components such as the limited-slip differential, intercooler, engine controller and clutch as well as upgraded brakes.

Ford shares falling on news of lower-than-expected profits next year

Ford has released projections for its 2013 profits, along with predictions of its 2014 earnings, and the news has forced the company's stock to stumble, falling over seven percent as of this writing. The Blue Oval is expecting earnings of $8.34 billion for 2013, although the bulk of that is coming largely from its North American operations, as troubles abroad continue to take a toll.
Calling 2013 an "outstanding" year, Ford expects its revenue to be up about 10 percent, thanks to gains in market share everywhere but Europe. But it's 2014 predictions that are causing stock prices to fall, as the Dearborn-based manufacturer expects pre-tax profits to fall to $7 to $8 billion, because of troubles in both Europe and South America, according to a report from Reuters. This is despite an expansion plan that will see it open an additional factory in the southern hemisphere, as well as two plants in China, all in a bid to launch 23 new or refreshed products next year.
The issues in South America aren't so much related to a fall in sales - Ford expects improved profits in Brazil and Argentina - but because of currency devaluations in Venezuela that are projected to cost it around $350 million. While that would still allow it to break even with 2013, Ford cites continued economic risks that could push losses even higher.

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.