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Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

Ford Focus refresh shots leak ahead of Geneva

In case you haven't been paying attention, Ford has been gradually redesigning its lineup to sport a familiar face. The Aston Martin-inspired grille shape debuted on the Fusion and was soon applied to the Fiesta. Even the front end of the new Mustang takes its cues from the same, and we're sure other models will soon be made-over to fall in line. The next on the docket? The Focus.
Set to be unveiled in little over a week at the Geneva Motor Show, the revised Focus has leaked out a tad early, revealing a mild facelift that bears that same trapezoidal grille with horizontal slats. Along with the new grille, the headlights, lower fascia and hood appear to have been reshaped. Around back there appears to be a new rear bumper and taillights, but otherwise the shape remains largely the same as the current model.
Expect the updates to be applied to all bodystyles offered around the world, including the hatchback, wagon and sedan. The engine lineup is expected to carry over largely unchanged, though the plug-in hybrid powertrain from the C-Max Energi could port over to the revised Focus. Plus Ford seems to have taken the opportunity to spruce things up in the cabin some. Check it out in the image gallery above and watch this space for the official announcement as we pack our bags for Switzerland.

Ford barely edges surging Chrysler for Canadian sales crown in best year ever

The auto industry in the US showed strong results through much of 2014 with sales regularly growing year-over-year for many brands. That same trend carried over in the Great White North, as well. Canada posted its best numbers ever with 1.85 million units sold, up about 100,000 vehicles over 2013. The country nearly had a new market leader, too. The big winner among our neighbors to the north in 2014 was Ford with 291,951 vehicles sold, up 3 percent from 2013, according to Reuters. That success also handed the company the sales crown for the fifth consecutive year. In large part, the strong result came from the company's popular trucks, which represented about 80 percent of overall sales. "Ford moved into the number one position in September and didn't look back," said a note to clients by DesRosiers Automotive Consultants quoted by Reuters. However, the Blue Oval didn't exactly take an overwhelming lead for the year. The company nearly had to hand over the sales trophy to FCA after the company rallied in the latter part of the year. The Italian-American conglomerate had its best results ever to nip at the Ford's heels and move 290,004 units for 2014, a 12-percent improvement from last year. Jeep especially helped the bottom line with over 50-percent growth, according to Reuters. Only two other brands were able to break the 200,000-vehicle barrier in Canada for 2014. General Motors came in third place overall with 249,800 sales, up 6.3 percent. The combined Toyota and Lexus also barely jumped the hurdle with 200,851 units moved, a 2.8 percent improvement.