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Ford not backing down on MPG-based marketing strategy

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to AutoblogGreen. "Providing customers great fuel economy is a key part of our Ford vehicle DNA." "Providing customers great fuel economy is a key part of our Ford vehicle DNA," the company said. "We will continue to highlight our vehicles features and attributes in our advertising and marketing, which includes fuel economy and fuel-saving technologies like EcoBoost and hybrids." Earlier this month, Ford said it would lower the fuel-economy ratings of models such as the C-Max, Fusion and Lincoln MKZ Hybrids as well as most of the Fiesta line because of mistakes in the company's internal testing data. It was the second change for the C-Max Hybrid. The good news for Ford is that its fleetwide fuel economy is up almost 40 percent from a decade ago, compared to an improvement of around 23 percent for Toyota. Still, while sales of Ford hybrids and plug-ins are about even with last year through the first five months of 2014, C-Max Hybrid sales have plunged 49 percent from a year earlier. Earlier this year, Ford admitted that the first fuel economy downgrade had a negative effect on sales and we can find proof in the numbers. Before that the change was announced, in August 2013, Ford was consistently selling over 2,000 – and sometimes over 3,000 – C-Max Hybrids a month. In September, it dropped to 1,424, then to 1,438 in October. It didn't climb back above 2,000 until May 2014. The second mpg adjustment was announced in June.

Ford Shelby GT350R sets 7:32.19 Nurburgring lap time

It was over a year ago that the Chevy Camaro Z/28 clocked a Nurburgring lap time of 7 minutes and 37.47 seconds, propelling itself up the leader boards as the fastest American muscle car to lap the infamous Nordschleife. But now word has it that another piece of Detroit iron has clocked an even faster time. According to Evo, the new Ford Shelby GT350R Mustang has lapped the Green Hell in a blitzkrieg 7:32.19. That's more than five seconds faster than the Z/28, and propels the GT350R into proper supercar territory: incrementally quicker than the Ferrari 458 Italia and in league with lap times posted by the Nissan GT-R (though not the fastest Godzilla has clocked over the years). With output quoted at "more than 500 horsepower and more than 400 lb-ft of torque," and no 0-60, quarter-mile or top end figures revealed to date, this marks the first genuine measure of performance we've seen for the track-focused pony car - though the numbers have yet to be officially confirmed. The GT350R packs a 5.2-liter V8 unburdened by 130 pounds of excess weight – helped along by carbon-fiber wheels coated in Michelin Pilot Sport Cup 2 rubber. Related Video:

Ford Detroit stand map clearest evidence yet of new GT, Mustang GT350R, SVT Raptor

An anonymous tipster has leaked a map of Ford's display stand plans for next week's Detroit Auto Show, and the schematic contains some interesting details that supports the idea of a Ford GT revival, as well as the presence of the rumored Shelby Mustang GT350R and F-150 SVT Raptor. The map, used by workers to help erect the Blue Oval's Cobo Hall display, maps out a show with a performance-heavy influence, with a codenamed vehicle, "Phoenix" sitting front and center, flanked by "Hummingbird 2" and "F-150 SVT Raptor Teaser." Our sources within Ford have confirmed that Phoenix is the long-rumored GT successor (a notion furthered by the presence of a pair of historic GT40s shown near the display entrance), and Hummingbird 2 refers to the GT350R (note also that there's a "Mustang Historic" GT350R on its own dais nearby). We've also learned that while the Raptor is labeled "Teaser," our Ford source assures us this is effectively the production truck. Rumors of a neo Ford GT have been picking up speed for months now, and we've been led to believe that this new car will have motorsports applications firmly on its mind, but it won't follow in the same retro-steeped design footsteps of its 2005-2006 forbearer. While the map does show Focus models on display, including the performance-oriented ST, we note that there isn't a spot seemingly earmarked for the rumored next-generation Focus RS, which has been the subject of the Motown rumormill for some time. Instead, we expect to see Ford's hottest hatch bow at the Geneva Motor Show in March. Even without a Focus RS revival, the Ford stand is shaping up to be a high-performance, high-horsepower showing, and we're excited to see if the Blue Oval can steal the show come Monday. Featured Gallery Ford Detroit Auto Show Stand 2015 Tip: mlewis Auto News Detroit Auto Show Ford Truck Coupe Concept Cars Future Vehicles Off-Road Vehicles Racing Vehicles Performance Supercars ford f-150 svt raptor 2015 Detroit Auto Show ford shelby mustang gt350r