on 2040-cars

Auto blog

Ford sued by Versata over alleged software trade secret theft

Automakers are routinely subject to intellectual property and patent disputes, whether over design similarities or pieces of tech. Ford is now facing a lawsuit for alleged IP theft over a piece of software from a company called Versata, and the business wants $1 billion from the Blue Oval for the violation. With such huge amount of money at stake, the legal situation is already getting complicated. According to The Detroit Free Press, Versata's software is designed to help automakers improve product development by making sure all of a car's countless components work together. The company and Ford had a contract for the system for many years, and they were negotiating an extension at the end of 2014. However, the deal fell through, and the Blue Oval ended the two business' arrangement. Making the legal situation especially tricky is that Ford developed and patented its own software for the same task. The automaker then filed a lawsuit in Michigan to have the court check whether the program violated Versata's IP, according to The Detroit Free Press. Later, the software company registered a lawsuit in Texas and alleged the Blue Oval stole proprietary code. Versata has asked for an injunction against Ford and restitution. "Ford's patented software does not use or infringe any Versata intellectual property and Versata has provided no basis for their claims against us," the automaker said in a statement to Autoblog. "We are confident that we will ultimately prevail in this case and we look forward to the opportunity to present our evidence at trial." With both sides in dispute, that leaves Ford pushing for a hearing in Michigan and Versata for Texas. According to The Detroit Free Press, it could be at least a year before a trial, if not longer. Of course in the meantime, the two sides could conceivably reach a settlement, and the whole issue would disappear.

This is what a 3D-printed liquid metal Ford Torino looks like

Artist Ioan Florea has encapsulated a 1971 Ford Torino with 3-D-printed liquid metal transferred onto the car using technology that he developed, and the result is a stunningly shiny, seamless design.
"The surface has the highest coefficient of reflectivity never achieved before," Florea told us in an e-mail, using "nano-materials and nano-pigments that create an internal three-dimensional structure and dictate the polymer how to behave." Sure... We'll leave it to him to make any more 3-D-printed liquid metal-transferred art pieces.
Florea grew up in Romania, and the motivation behind picking the old Ford as his canvas came from his childhood memories of what an American car is - "big and wide and fascinating," he says - and the European name of the car itself, which it shares with an Italian city.

Ford hires Wall Street analyst to head global strategy

Ford has hired auto industry veteran John Casesa, 52, as the company's group vice president of global strategy, effective March 1. His job is to oversee worldwide business development and have input on investments in future products and technologies. Casesa reports directly to Ford president and CEO Mark Fields. "John knows business and the auto industry inside and out. His deep experience and relationships will help guide and shape our global strategies – particularly as we challenge today's business model and push to innovate to make us even stronger tomorrow," Fields said in a statement. Casesa has spent much of his career in some facet of the automotive business, and one of his biggest contributions was as the original author of the Car Wars forecasting report in 1991. Since 2010, he has been senior managing director of Guggenheim Partners, responsible for the company's auto investments. Before that, he was an industry analyst for 20 years, including for Merrill Lynch. Casesa has also been a product planning analyst for General Motors. In addition to his understanding of the car-making business, he understands selling them, and was the co-owner of showrooms in the Northeast previously. FORD HIRES JOHN CASESA TO LEAD GLOBAL STRATEGY Auto analyst and investment banker John Casesa joins Ford as group vice president, Global Strategy Casesa will lead a team focused on enhancing existing business strategies and identifying and evaluating new opportunities for profitable growth DEARBORN, Mich., Feb. 17, 2014 – Ford Motor Company today announces the hiring of long-time auto analyst and investment banker John Casesa as group vice president, Global Strategy as part of the company's commitment to accelerate its One Ford plan, deliver product excellence and drive innovation in every part of the business. Reporting to Ford President and CEO Mark Fields, Casesa, 52, will be the most senior leader and corporate officer overseeing global strategy and business development. The appointment is effective March 1, 2015. Casesa will work with the company's business unit and skill team leaders to enhance existing business strategies and to identify and evaluate new opportunities leading to profitable growth. His work will be integrated into Ford's current process for driving results, which includes constantly understanding the changing environment and continuously improving its plans. "Ford is a growth company in a dramatically growing global industry.