2013 Ford Taurus Se on 2040-cars

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Ford defends plan to shareholders: ‘We're simply reinventing the American car’

Ford's top executives took heat from shareholders over their plan to do away with sedans as we know them in Ford's North American lineup, as the company held its annual meeting Thursday. Critics said the plan to shelve the Fiesta, Focus and Taurus, reduce the Focus to one crossover model, and concentrate on high-margin trucks and SUVs was a shortsighted abandonment of entire market segments of affordable vehicles. "This doesn't mean we intend to lose those customers," Ford CEO Jim Hackett said. "We want to give them what they're telling us they really want. We're simply reinventing the American car." Ford has said SUVs/crossovers and pickups will constitute 90 percent of its North American lineup by 2020. And though only the Mustang and new Focus Active will remain, it plans to add new vehicles going forward that offer better fuel economy and utility, including EVs and hybrids. Hackett characterized the shift not as an abandonment of traditional cars but as a transformation of them. "We don't want anyone to think we're leaving anything," Hackett said. "We're just moving to a modern version. This is an exciting new generation of vehicles coming from Ford." It was Hackett's first annual meeting as CEO, and for the second year it was conducted online rather than in person. The change to Ford's lineup is part of Hackett's overall plan to cut $25.2 billion in costs by the year 2022. Executive Chairman Bill Ford Jr. blamed the negative reaction to the lineup plan on media coverage. "I wish the coverage had been a little different," he said. "If you got beyond the headline, you'll see we're adding to our product lineup and by 2020 we'll have the freshest showroom in the industry. The headlines look like Ford's retreating. In fact, nothing could be further from the truth." While Ford was clear about its plans for the Blue Oval, it has been less clear about the Lincoln brand. Hackett on Thursday said only that the Lincoln Continental, re-introduced just two years ago, would continue "through its life cycle" — but it has been such a slow seller that rumor has Ford killing the Continental again after that, and Hackett made no mention of a new generation. Presumably the MKZ sedan will go away when its twin the Ford Fusion does, but although Ford has outlined end dates for other models, the Fusion's departure is open-ended. The stock price has been a frustration for investors for years and has fallen 12 percent since the first of the year.

Recharge Wrap-up: Ford Transit hybrid conversion, PlugShare updates app

A new report quantifies China's growing vehicle scrapping industry. With major growth in vehicle ownership since 2000, China is expecting its first scrappage peak this year. In 2013, China's scrappage rate was four percent, around two to four percent below other developed countries. However, more and more organizations are being certified to dismantle and recycle vehicles. With 9 to 12 million vehicles reaching end of life in 2015, and 12 to 16 million by 2020, recycling and remanufacturing parts could be a significant industry in China - as much as $32 billion this year. Read more in the release from ReportBuyer. PlugShare has updated its mobile app with a new interface and features. The EV charger locator service's most important new feature is a trip planner, which shows charging stations within five miles of the specified route (that range is expected to become adjustable with future updates). Other new features include a local charging activity viewer, bookmarks, messaging, leaderboards, a customizable user profile, and new search options. Users can now specify specific plug types or charging networks in their search for charging options. Check out the rundown of the updated app at Green Car Reports. XL Hybrids has created a hybrid system for the Ford Transit. The conversion company has adapted its XL3 Hybrid Electric Drive System for Ford's popular van, allowing for better fuel economy and low-end torque. The system works with model year 2015 and 2016 cargo and passenger versions of the Ford Transit, powered by either the 3.7-liter or the 3.5-liter EcoBoost engine, regardless of the wheelbase or roof height. It can improve fuel economy and CO2 emissions by about 20 percent. Vans with the XL3 system installed retain their factory warranty, and the hybrid system comes with a three-year, 75,000-mile warranty from XL Hybrids. Read more in the press release below. XL Hybrids Introduces the First Hybrid Electric Ford Transit Van for the North American Market The XL3 Hybrid Electric Drive System to be compatible with MY2015 and MY2016 Ford Transit cargo vans and passenger wagons BOSTON--(BUSINESS WIRE)--XL Hybrids, Inc., the leader in fleet electrification solutions for commercial and municipal fleets, today announced its XL3 Hybrid Electric Drive System has now been adapted for the Ford Transit van – the first hybrid electric Transit van for the North American market.

A tribute to William Clay Ford

The passing of William Clay Ford has been a big event for the company he spent most of his life helping run. Ford spent 57 years working for his family's company. Considering the Blue Oval has been around for over 100 years, WCF's passing is the end of an era for the Dearborn-based manufacturer.
Ford's YouTube channel has issued a short memorial video highlighting the life of the longest-lived grandson of company founder Henry Ford. It follows William Clay from his time as a boy, showing him alongside his grandfather, through his younger years, and into his twilight, as the patriarch of the Ford family.
Take a look below for this touching memorial video on William Clay Ford.