2011 Ford Taurus Sel on 2040-cars

Auto blog

How privacy fears are driving automakers in the age of the connected car [w/poll]

A recent GAO report concluded car companies don't adequately disclose how and why they share location data. As cars collect and store more and more data about the whereabouts of their drivers, automakers are responding to critics who say they should be more transparent about how those details are used. Ford is hiring a global privacy policy attorney to craft the company's customer privacy policies in the era of connected and autonomous cars. "In this emerging space, there is an important need to address customer privacy policies," reads a job description posted on the "people and careers" portion of the company's website. "As part of our compliance and ethics organization at Ford, this person will have an immediate and direct impact in shaping existing and future policy and corporate thinking in this area." Ford is creating the new position, based at its Dearborn headquarters, at a time technology advances are outpacing privacy protections. Earlier this year, a report from the federal government concluded car companies don't adequately disclose to motorists how and why they share location data. That report, from the Government Accountability Office, found many car companies did not describe how they shared location data, did not allow consumers to request their data be deleted and that there was a "wide variation" in how car companies retained vehicle-specific or identifiable location data. It noted there is increased risk of location data being used in ways "consumers did not intend." Ford was one of 10 companies the GAO surveyed while compiling its report. Customers are opting to share that data largely by using features like maps and turn-by-turn direction that are run by a vehicle's telematics unit. Depending on the company, it can be unclear how that data is collected, retained or shared. At the time the GAO report was issued, AAA, the nation's largest motoring club, urged carmakers to be more transparent in how they handle data and to offer stronger security protections. Shaping Autonomous Car Regulations At Ford, the new hire could change how the company handles that data. According to the job description, the successful applicant will, "demonstrate visionary thinking around privacy strategy – imagine how consumer and employee expectations around privacy may evolve and how business should adapt, develop approaches that maximize the benefit of data sharing for consumers and business, etc." (Emphasis from Ford).

2014 Ford Fusion order guide reveals new base Hybrid model, equipment changes

We've gotten our grubby little digits on the dealer order guide for the as-yet-unreleased 2014 Ford Fusion thanks to an anonymous tipster, and while there isn't much that's unexpected, there are some meaningful equipment changes to report after the rakish sedan's first year on the market.
Mechanically, the big news is, of course, the recently confirmed availability of the 1.5-liter EcoBoost four-cylinder paired with a six-speed automatic. The powertrain replaces the 1.6-liter automatic setup of 2013, though if you want a manual transmission, you'll still get the extra .1-liter of displacement.
On the equipment front, there are newly available rear inflatable seatbelts - as seen previously on the Explorer - along with a new heated steering wheel and cooled seat option on Titanium and Titanium Hybrid models (the latter two options will be late availability).

2016 Ford F-150 gets sporty new sport mode for added sportiness

Good news, everyone! The Ford F-150 fullsize pickup truck is getting a new sport mode for 2016. Because it needs it, or something. "Crazy-smart Ford engineers have struck again – this time blending the sport mode feature borrowed from the all-new Mustang with the reduced weight of the all-new F-150 to deliver an engaged, dynamic driving experience with any of the four high-output, fuel-efficient powertrains available to truck customers," Ford says in its press release. In fact, the Mustang tie-in comes up a few other times. "An advanced feature of F-150's six-speed automatic transmission is its ability to match engine rpm as it downshifts in slowing for a corner. Electronics calibration for this feature comes straight out of Mustang." That's right, folks. A two-ton truck with rev-match downshifts. The F-150's sport mode holds the transmission in the powerband, limiting upshifts during more spirited driving. "It makes Mustang come alive, and we feel it does the same thing in F-150," says one Ford engineer. Sport mode is activated by pushing the tow/haul button twice, at which time an amber "S" illuminates in the dash. We're hoping this also means that pushing the sport button in a Mustang will activate tow/haul mode. Sport mode is standard on all 2016 F-150s, and can be used with two- or four-wheel drive. More details are available in the release, below. Related Video: F-150 PERFORMANCE ENHANCED BY NEW SPORT MODE - 2015 Ford F-150's 700-pound weight savings, its choice of four high-output, more fuel-efficient powertrains, and – for the first time ever – an on-demand sport mode combine to enable an improved driving experience for truck customers - Six-speed automatic transmission with sport mode is standard across F-150 lineup; system operates in two-wheel drive, four-wheel-drive automatic and four-wheel-drive high settings - Automatic transmission technology used for both Mustang and F-150 was jointly created – allowing some performance advantages of the pony car to be applied to the pickup truck for a more responsive driving experience DEARBORN, Mich., Aug. 5, 2015 – Crazy-smart Ford engineers have struck again – this time blending the sport mode feature borrowed from the all-new Mustang with the reduced weight of the all-new F-150 to deliver an engaged, dynamic driving experience with any of the four high-output, fuel-efficient powertrains available to truck customers.