1929 Ford Sedan on 2040-cars

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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Ford Fiesta RS with 250 horsepower mooted

We know Ford is unveiling a new Focus RS on February 3, and it's heavily rumored to arrive brandishing an all-wheel-drive powertrain and as much as 350 horsepower. The folks at Ford Performance have also promised they are working on at least 12 models through 2020, and that still leaves a lot of time to get additional exciting vehicles out the door. One of those could be an RS version of the Fiesta, according to Evo. An RS take on the latest Fiesta would obviously need substantial boosts in both power and handling ability to warrant the work over the current top Fiesta ST (pictured above), which is already one of our favorite cars. Evo speculates that the 1.6-liter turbocharged four-cylinder could be tuned further, possibly up to about 250 horsepower, and the high-performance hatch might even take some inspiration from the Fiesta WRC rally car with an all-wheel drive system. An unnamed Ford spokesperson remained cagey about the chances for the pint-sized hot hatch to Evo, though. "We can't say anything at this moment, but we have promised to produce 12 performance models in the coming years. We'll leave it for you to decide whether that includes a Fiesta at this moment," the source said to the magazine. Evo doesn't expect a launch across the pond until at least 2017, if it actually happens. Of course, there's the lingering question of whether such a niche project would work in the US. In Europe, the Fiesta RS would challenge similarly diminutive speedsters like the Volkswagen Polo R and Audi S1, but true competitors of an equivalent size here would be much more scarce. In fact with 250 hp, the hotter Fiesta could provide unwelcome competition within Blue Oval showrooms for the Focus ST. Featured Gallery 2014 Ford Fiesta ST View 47 Photos News Source: EvoImage Credit: Ford Ford Hatchback Performance ford performance ford fiesta rs

Hot-selling Ford Expedition, Lincoln Navigator get production boost

Ford is investing an additional $25 million in its Kentucky Truck Plant in Louisville to increase by 25 percent production of the hot-selling and all-new Lincoln Navigator and Ford Expedition SUVs. The investment adds to $900 million in previously announced spending at the plant, which also builds F-Series Super-Duty pickups and employs 8,400 workers. Assembly-line workers are putting in overtime and working voluntary weekend shifts to keep up with demand. The new investment will cover upgrades to the assembly line but does not involve further hiring, Ford spokeswoman Kelli Felker says. The popularity of the Ford Expedition and Lincoln Navigator is a bright spot as Ford stock has been battered by Wall Street amid concerns concerns about the automaker's future vision and slowness to detect trends. Ford says the investment is an example of its bid to improve "operational fitness," one of CEO Jim Hackett's common refrains. Ford says Navigator retail sales more than doubled in January, and Navigators are spending an average of just seven days on Lincoln dealership lots as customers trade in vehicles including Land Rovers and Mercedes-Benz. Nearly 85 percent of buyers are opting for high-end Black Label and Reserve trim packages, contributing to an average transaction price increase of more than $21,000 in January compared to a year ago. The 2018 Navigator won the North American Truck of the Year award and also topped a Detroit News poll of public favorites at last month's Detroit Auto Show. Sales of the Expedition, meanwhile, were up almost 57 percent last month as the full-size SUVs also spent an average of just a week on dealer lots. Platinum trim models represented 29 percent of sales, pushing transaction price increases up $7,800. Ford gave the 2018 Expedition an all-aluminum body to save mass in its first significant redesign since 2007. The plant last year got nearly 400 new robots, mainly in the body shop, to help increase line speed, and Ford added a robot lab where employees can test software tweaks or troubleshoot issues away from the factory floor. The Louisville plant also benefits from extensive new data analytics, with seven big-screen monitors providing minute-by-minute updates showing progress against hourly targets or alerting workers to pending parts shortages. A huge spare-parts "vending machine" lets workers more quickly locate needed parts and keep inventory at necessary levels.