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Auto blog
America was the unexpected theme at the 2017 Detroit Auto Show thanks to Trump
Wed, Jan 11 2017President-elect Donald Trump was not in attendance at this year's Detroit Auto Show, but it sure seemed like he was the target audience for many of the press conferences and announcements surrounding the event. Several manufacturers chose to play up existing and future commitments to the US in general and American jobs specifically in their presentations to the press, and we're pretty sure that has everything to do with Trump's recent targeting of automakers on Twitter. To us, it seemed automakers were going on the offensive to try and preempt any future tweet-shaming for investing in auto manufacturing anywhere but the US. The pro-America sentiment started the week prior to the auto show, with Ford announcing that it would build several future electrified vehicles at its Flat Rock Assembly Plant in Michigan and also cancel a $1.6 billion factory planned for Mexico. Ford announced the two items on the same day, but the reality is that they likely have no relation to each other; the Mexican plant is being skipped because the company doesn't need the extra capacity to build the Ford Focus right now. Trump was still happy to share the news on Twitter. Then, on Sunday, FCA announced it would invest $1 billion in manufacturing plants in Ohio and Michigan to produce the new Jeep Wagoneer, Grand Wagoneer, and Wrangler-based pickup. It's not as though those potential new jobs were on their way out of the US, necessarily, but FCA took the opportunity to mention that plant upgrades at the Warren Truck Plant would allow the company to build Ram heavy duty trucks, which are currently assembled in Mexico, there. CEO Sergio Marchionne confirmed that Trump and his proposed tariffs had nothing to do with the decision. We certainly believe that, but we also have to believe that the timing of the release, positive outcome for America, and zero gain for Mexico were all orchestrated. Again, Trump sent out a victory tweet as if this had been his doing. Ford then used its press conference at the show on Monday to reiterate the plans for Flat Rock and also confirm that the Ford Bronco and Ranger nameplates will be returning to the US market, and that both will be built at a plant in Michigan. Announcements of manufacturing locations are usually aimed at the UAW, which certainly has a stake in these things, but again this one was broadcast to the auto show crowd in general.
1947 Chevy rat rod pickup leaves rubber and smoke in its wake
Thu, 08 May 2014Cool comes in multiple flavors. One one hand, we have the sophisticated attraction of svelte design and the efficient use of power. Of course, on the other hand there is the allure of being the bad boy and going against the grain. That is part of the appeal of rat rods. Ideally, they are built without rules to an owner's specific tastes, and this widened and heavily modified 1947 Chevrolet pickup rod is a perfect example of that spirit.
Coming down the highway with a bent grille, rusted body and pouring smoke, it looks like the pickup from hell. It backs up the looks with some very impressive mechanicals too. Owner Troy Gubser says that the truck packs a Ford Power Stroke diesel with to 42 pounds of boost that runs out of 8-inch exhaust stacks at the back. He claims it managed 505 horsepower and 885 pound-feet of torque on the dyno. To harness all that power, this hot rod has a ZF five-speed manual gearbox with a ceramic clutch and short-throw shifter. Plus, it has cool little features like a doorbell on the tailgate that operates an air horn.
You might not expect a truck like this to actually be useful, but it has a fifth wheel coupling to haul an RV around drag races and car shows. The air suspension also probably keeps the ride fairly comfy when Gubser wants it to be. Scroll down to check out this beastly rat rod pickup and watch it engage in some diesel drag racing. Warning, there is some NSFW language.
UK auto magazine says this is the best car commercial of all time [w/videos]
Thu, 20 Dec 2012There have been many great car commercials over the years, but is it possible to define the best? Well, Ad Week recently took a crack at it by rating the top commercials of the year by looking at their view counts on YouTube, but Auto Express took a more democratic approach by putting the decision to a vote. Just after Thanksgiving, Auto Express came up with a list of the 20 popular commercials, and it tasked its readers with choosing the winner for the best car ad of all time. The winner? Honda's 2003 commercial for its then-new European Accord titled "The Cog."
While the ad never aired in the US, most car people have surely seen the impressive Rube Goldberg-style spot. In fact, the only commercial on this list that we saw on US television was the Volkswagen ad "The Force," but many of the others have become viral videos, including transforming and dancing Citroën C4. Of the 19 other commercials that vied for the title of best ad of all time, only the Ford Puma "Steve McQueen" commercial gave Honda a run for its advertising money.
Scroll down to watch Auto Express' top five commercial in order and to check out a press release, then let us know some of your favorite car commercials in Comments.