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Ford fights back against patent trolls
Fri, Feb 13 2015Some people are just awful. Some organizations are just as awful. And when those people join those organizations, we get stories like this one, where Ford has spent the past several years combatting so-called patent trolls. According to Automotive News, these malicious organizations have filed over a dozen lawsuits against the company since 2012. They work by purchasing patents, only to later accuse companies of misusing intellectual property, despite the fact that the so-called patent assertion companies never actually, you know, do anything with said intellectual property. AN reports that both Hyundai and Toyota have been victimized by these companies, with the former forced to pay $11.5 million to a company called Clear With Computers. Toyota, meanwhile, settled with Paice LLC, over its hybrid tech. The world's largest automaker agreed to pay $5 million, on top of $98 for every hybrid it sold (if the terms of the deal included each of the roughly 1.5 million hybrids Toyota sold since 2000, the company would have owed $147 million). Including the previous couple of examples, AN reports 107 suits were filed against automakers last year alone. But Ford is taking action to prevent further troubles... kind of. The company has signed on with a firm called RPX, in what sounds strangely like a protection racket. Automakers like Ford pay RPX around $1.5 million each year for access to its catalog of patents, which it spent nearly $1 billion building. "We take the protection and licensing of patented innovations very seriously," Ford told AN via email. "And as many smart businesses are doing, we are taking proactive steps to protect against those seeking patent infringement litigation." What are your thoughts on this? Should this patent business be better managed? Is it reasonable that companies purchase patents only to file suit against the companies that build actual products? Have your say in Comments.
2015 Ford F-150's aluminum body not expected to hurt resale value
Fri, Mar 13 2015A cloud of skepticism has hung over the 2015 Ford F-150 since even before it went on sale. The issue had nothing to do with the truck's capabilities but instead over reservations about the switch to aluminum body panels. The change helped shed about 700 pounds off the scales, but the lighter metal also came with the potential for higher repair costs. Edmunds even recently whacked its pickup with a hammer just to find out how much it would cost. However, this might not be a problem, because the latest calculations indicate resale value for the new F-150 is on the rise. The residual experts at ALG estimate that the 2015 F-150 is going to hold 58 percent of its value over the next three years, versus 52 percent for the 2014 model, according to Bloomberg. That figure also gives the Ford the highest forecasted resale value among American fullsize pickups. The 2015 Toyota Tundra leads the segment by holding 63 percent. Meanwhile, the 2015 Chevrolet Silverado and GMC Sierra both come in with 51 percent, and the Ram 1500 holds 46 percent. Finally, the 2015 Nissan Titan comes in at 42 percent. The researchers believe that the improvement in fuel economy for the 2015 F-150 at up to 26 miles per gallon highway offsets higher body repair costs. "We are giving credit for the aluminum construction in the fuel efficiency we're seeing," Eric Lyman, ALG vice president of industry insights, said to Bloomberg. "We are not putting in a negative adjustment for concerns around repair costs or durability associated with aluminum." Ford has long-been preparing for the switch to aluminum. The company purposefully designed the body sections to make repairs easier, and it also partially subsidized dealers' investments for new equipment to do the work. Related Video:
Ford Shelby GT350R, GT successor, F-150 Raptor and more rumored for Detroit debut
Mon, Dec 1 2014According to a pair of reports from Hearst's car mags, Car and Driver and Road & Track, Ford has a whole mess of good stuff on deck for the Detroit Auto Show in January. And it all sounds awesome. First, expect to see a hotter version of the Shelby GT350 in Detroit, likely called GT350R. Think of this as the already-hot Shelby with even more track-focused bits baked in – brakes, tires, aero, etc. Everything about the GT350 sounds great, so expect this R variant to be something seriously fierce. As R&T suggests, if the GT350 is the company's new Boss 302, the R is the Laguna Seca. But that's not even close to the biggest news. Road & Track believes a proper Ford GT replacement will debut in Detroit – a road-going version of the Le Mans GTE-class car the Blue Oval is working on for 2016. We've heard about this before, but having the street-legal car debut in Detroit would be absolutely huge news. The performance story continues, though, with R&T suggesting that the next-gen Ford F-150 Raptor will bow in Detroit. Details are scarce about what, exactly, the aluminum-bodied desert stormer will hold, but we expect good things. Finally, Ford's hot hatches might make some news in the Motor City, too. Car and Driver seems to think the all-wheel-drive Focus RS will bow in The D, and that an updated version of the Fiesta ST will also show its face. Road & Track, meanwhile, believes the Focus RS showing will be saved for a European auto show – think Geneva – and our gut feeling is to agree with the R&T theory. All of these rumors point to Ford officially announcing its dedicated performance division – like Mercedes-AMG, BMW M, and so on. We've heard reports of a new, global performance brand from the company already, with the name 999 thrown out as a possibility. In any case, if these rumblings prove to be true, there's going to be a ton to drool over from Ford in January. Stay tuned.