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Ford bondage ads reportedly trigger firings at Indian ad agency
Wed, 27 Mar 2013You will probably remember the ads for the Ford Figo hatchback in India, the ones that showcased the extra large boot of the little hatchback by joking that you can fit three of your enemies in the trunk. One of the ads had Michael Schumacher in the front seat, obviously pleased about having Sebastian Vettel, Lewis Hamilton and Fernando Alonso tied up in the back. But the other two had Paris Hilton and ex-Italian prime minister Silvio Berlusconi up front and three bound and gagged women in the back - in Hilton's case (shown above), it was the Kardashians.
This did not go over well, and Reuters reports that certain employees at JWT India have been fired over the matter. It is also reported that the images weren't actual advertisements, nor were they part of an actual campaign; JWT said they "were never intended for paid publication, were never requested by our Ford client." A JWT rep said the employees who created the ads did so on their own, Ford commented to Automotive News that the ads were "part of a creative exercise intended to test concepts for an advertising competition."
The problem, if the story is to be believed, is that the employees skipped the regular review protocols and uploaded their work to an ad industry site - they were found on Ads of the World. That page, like the employees, has been removed.
Jay Leno takes a Surfin' Safari in a 1937 Ford Woodie Restomod
Tue, 21 Oct 2014Woodie wagons were a major part of surfing culture in the 1960s, offering coastal style and a ton of room, and they even earned a mention in the Beach Boys' classic song Surfin' Safari. This week, Jay Leno's Garage takes a look at two modern, restomodded examples of these style icons.
Unlike a lot of restomods, builder Scott Bonowski keeps these wagons looking almost completely stock on the outside, and all of the upgrades are hidden underneath the timber. You can't tell by looking at it, but the '37 Woodie (pictured above) has independent front and rear suspension, disc brakes and a Ford 5.0-liter V8 under the hood.
Beyond the mechanical aspect, the craftsmanship into the wood is astounding. Bonowski claims there are between 30 and 50 coats of varnish on this wagon. It makes these woodies as much of a piece of fine furniture as a vehicle to drive.
2015 Ford Edge holds line on pricing, starts at $28,100*
Tue, 04 Nov 2014The Ford Edge gets an updated platform, bolder styling and a standard 2.0-liter turbocharged EcoBoost engine pumping out 245 horsepower and 270 pound-feet of torque for the 2015 model year. You might expect that all those new features would result in a big price bump, but you'd be wrong. Ford is keeping costs identical to the 2014 model with a starting MSRP of $28,100 (*plus an $895 destination charge), according to Edmunds. Ford spokesperson William Mattiace confirmed the numbers to Autoblog.
That's a pretty good deal, but the real ticket here might be the model's Sport trim. Buyers get a 2.7-liter, twin-turbocharged V6 EcoBoost engine with over 300 horsepower and standard adaptive steering for $28,600 plus destination. That's just $500 more than the base model.
Pricing for the Titanium trim has not yet been announced, but it'll be a short wait to find out. Mattiace tells Autoblog that full pricing and the configuration for the model will launch on November 5. He has also confirmed that the 2015 Edge will begin hitting dealers in the first quarter of 2015.