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Transit Courier completes Ford's new commercial van line, will we get it?
Sat, 13 Apr 2013This week Ford rolled out the 2014 Transit Courier, the fourth addition to its Transit range. Ford says its the first time for the nameplate in the compact van segment.
"Ford has now completely transformed its commercial vehicle line-up, with four all-new, class-leading Transits for European customers," said Barb Samardzich, vice president of product development for Ford Europe. "With the all-new Transit range, we expect sales to grow to 400,000 units per year by 2016, well over 50 percent more than we sell today."
When the Courier goes on sale in the Spring of 2014, it will offer more than 1,400 pounds of payload capacity, multiple mounting points for racks or other framework and a rear cargo area that can carry items 5.3 feet-long. An optional folding passenger seat boosts the cargo length to 8.5 feet.
How and why Ford is rolling out Vignale in Europe
Wed, 09 Oct 2013
We know that Ford is positioning the new, upscale Vignale brand in Europe to fill a niche market of customers who want a bit more luxury, a lot more service and the same reliability and dependability that a non-Vignale Ford offers. But so far, we've been in the dark regarding how the Blue Oval will sell Vignale vehicles, how many of them will be created, and what the new sub-brand has in store for the future.
Gaetano Thorel, Ford's European marketing head, recently was interviewed by Automotive News and shared details about Ford Vignale. Thorel says, "The Vignale trim line will be priced like an ST model but attract a completely different type of customer." Specifically, he says it will attract customers in the upper 15 percent of the price band who don't want a performance-oriented ST model. He adds that Vignale cars will be about 10 percent more expensive than Titanium-trim cars. About 500 of Ford's European dealers will sell Vignale Fords, Thorel says, "in areas that make sense." The automaker expects 10 percent of its European sales to be Vignale cars, which equates to about 5 percent of its global sales. When asked if there are any other Vignale models planned beyond the Mondeo, Thorel said, "There is nothing written in stone yet."
Ford investing $500M in engine plant for 2.7L EcoBoost production
Sun, 30 Mar 2014Ohio is a hot area for Ford at the moment with the announcement just a few weeks ago that production of the next-generation F-650/F-750 medium-duty trucks would move from Mexico to the Ohio Assembly Plant in Avon Lake, Ohio. Now, Ford is investing $500 million to hire 300 workers at its Lima Engine Plant in Lima, Ohio, to add production of the twin-turbo 2.7-liter EcoBoost V6 for the 2015 F-150.
The latest investment will be used to add a new flexible engine assembly system and renovate 700,000 square feet of the plant for machining and assembly areas. The Lima factory already builds Ford's 3.5-liter and 3.7-liter Duratec V6 engines. The plant opened in 1957, and it's on track to build its 40 millionth engine later this year.
Ford claims that the 2.7-liter EcoBoost will offer V8 performance with better efficiency in the F-150. It comes standard with intelligent stop/start that doesn't activate when the truck is towing or in four-wheel drive, and it's made from a combination of compacted graphite iron and aluminum for low weight and high strength. The company says that V6 engines have already proven popular in the F-150 with 57 percent of trucks in 2014 being equipped with either the naturally aspirated 3.7-liter or turbocharged 3.5-liter EcoBoost engines.